Twitter has over 175 million members, yet a recent survey has found only 8 percent of American adults use the social network, ClickZ reports.
The survey ... questioned a sample of over 2,250 nationally representative respondents, and also concluded African-American and Hispanic users are over twice as likely to make use of the social network compared with white users. 18 percent of Hispanic respondents and 13 percent of black respondents said they use the service, compared with 5 percent of white respondents, suggesting it has far greater penetration among non-white audiences, although those audiences are likely smaller.
One wonders if this survey by Pew will have an impact on the amount of money companies spend to attract users of Twitter.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.