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Star Wars Reference Hidden In Google AdWords Thank You Video

allen-jonathan70
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The Google AdWords team, who are celebrating 10 years of AdWords, sent this hilarious video out to advertisers yesterday in 43 different languages - the same number that the AdWords UI works in.

The video has been seen over one million times.

But, the more pressing question is -- how many of you caught the Star Wars reference to "a problem with the Thermal Exhaust Port"?

Google Adwords - Thank You from PostPanic on Vimeo.

For those wondering what the Thermal Exhaust Port actually is, it's the target area that the Rebel X-wing pilots have to aim for in order to destroy the Death Star.

"The target area is only two meters wide. It's a small thermal exhaust port, right below the main port. The shaft leads directly to the reactor system."

800px-Thermal_exhaust_port.jpg

Google AdWords' thank you video is particularly smart as it really plays on internet culture - drawing on the popular, almost timeless, FAIL meme and Star Wars briefing meme, which is continually getting remixed in hilarious ways to reflect current events.


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