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It's Official: Online Advertising Spends More Than Newspapers

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2010 will see more money spent on online advertising then on print newspapers, Forbes reported. This week "marked the official beginning of the internet's reign over print as a report shows that 2010 online ad spending will exceed print ad revenues for the first time."

"According to market research firm eMarketer, 2010 online advertising revenues will reach $25.8 billion, 13.9% over 2009's ad spending. Advertisers will spend a total of $22.8 billion on print newspaper ads for the year, falling 8.2%,
" Forbes noted.

The ability to track conversions with online advertising has made it much more attractive in a cost conscious economy. Print has always been difficult to track.

"The advent of tablet computers, along with behavioral and targeted advertising, will provide a good opportunity for content producers and advertisers to synergize from the creative destruction caused by the internet," Forbes reported.


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