2010 will see more money spent on online advertising then on print newspapers, Forbes reported. This week "marked the official beginning of the internet's reign over print as a report shows that 2010 online ad spending will exceed print ad revenues for the first time."
"According to market research firm eMarketer, 2010 online advertising revenues will reach $25.8 billion, 13.9% over 2009's ad spending. Advertisers will spend a total of $22.8 billion on print newspaper ads for the year, falling 8.2%," Forbes noted.
The ability to track conversions with online advertising has made it much more attractive in a cost conscious economy. Print has always been difficult to track.
"The advent of tablet computers, along with behavioral and targeted advertising, will provide a good opportunity for content producers and advertisers to synergize from the creative destruction caused by the internet," Forbes reported.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.