The Economic Times reports "pressure is growing on Google to lift the veil on some of its inner workings as European regulators investigate complaints that Google's search engine unfairly discriminates against certain websites' by the European Union.
Given Google has over 77% of the search market share in Europe and in some countries more, the EU has discussed the conflicts this may cause.
"If the EU determines that Google abused its position in the search market, the Commission could order Google to alter its search practices, such as providing more transparency into its algorithm, or face a fine of up to 10 percent of annual global revenue," the Economic Times noted.
"It is difficult to see how this won't come to an impasse in terms of how far can Google go, in terms of opening up access to their secret sauce as it were, which is the basis for their existence," said Martin Olausson at research firm Strategy Analytics.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!