SEO News
watson-frank

Google Looking At Other Coupon Companies

by , Comments

Numerous news sources are quoting the New Iork Post's exclusive story about Google looking to acquire another coupon company after Groupon, the largest in the space turned down an offer of $6 billion.

The Post reported that "talks show that the search giant is intent on jumping into the fast-growing local coupon market through acquisitions and not through organic growth. There was some thought that after Groupon this month rejected Google's offer that the Mountain View, Calif., company would build its own coupon service. Groupon has an 80 percent coupon market share and claims to have $1 billion in annual revenue -- making buying its nearest competitors a humbling proposition".

"LivingSocial, with a $1 billion valuation, is the second-largest coupon site. New York's BuyWithMe, the third- or fourth-biggest player in the space, may also be on Google's short list, though it has only $20 million in revenue." the Post reported.

As we reported earlier this month, "Groupon Chief Executive Officer Andrew Mason, who started the company in 2008, was concerned being owned by Google would "sap employee morale and alienate business clients."

No doubt, Google saw Groupon's relationships with local small- and medium-sized businesses as a big incentive for the acquisition. Groupon also boasts 33 million subscribers in 35 countries".


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

Recommend this story

comments powered by Disqus