Numerous news sources are quoting the New Iork Post's exclusive story about Google looking to acquire another coupon company after Groupon, the largest in the space turned down an offer of $6 billion.
The Post reported that "talks show that the search giant is intent on jumping into the fast-growing local coupon market through acquisitions and not through organic growth. There was some thought that after Groupon this month rejected Google's offer that the Mountain View, Calif., company would build its own coupon service. Groupon has an 80 percent coupon market share and claims to have $1 billion in annual revenue -- making buying its nearest competitors a humbling proposition".
"LivingSocial, with a $1 billion valuation, is the second-largest coupon site. New York's BuyWithMe, the third- or fourth-biggest player in the space, may also be on Google's short list, though it has only $20 million in revenue." the Post reported.
As we reported earlier this month, "Groupon Chief Executive Officer Andrew Mason, who started the company in 2008, was concerned being owned by Google would "sap employee morale and alienate business clients."
No doubt, Google saw Groupon's relationships with local small- and medium-sized businesses as a big incentive for the acquisition. Groupon also boasts 33 million subscribers in 35 countries".
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!