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What Makes a YouTube Ad Worth Spreading?

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Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, "What makes an ad worth spreading?" This week, let's check out some examples of YouTube ads that went viral in 2010.

One is "Old Spice | The Man Your Man Could Smell Like." Created for Old Spice by Wieden + Kennedy, this YouTube ad makes a bold claim: "We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it."

According to the Viral Video Chart, this YouTube ad has been shared 396,060 times since it was uploaded on Feb. 4, 2010. This includes 381,089 Facebook shares, 10,746 tweets, and 4,225 blog posts. This helps explain why the video has more than 26.6 million views.


Old Spice | The Man Your Man Could Smell Like

Another is "Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France." Created for DC Shoes by Mad Media, this is one of a seven part viral internet sensation.

According to the Viral Video Chart powered by Unruly Media, this video has been shared 562,784 times since it was uploaded on Sept. 14, 2010. This includes 546,865 Facebook shares, 15,069 tweets, and 850 blog posts. This helps explain why this video has more than 22.8 million views.


Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

A third is "SWAGGER WAGON." Created for Toyota by Saatchi & Saatchi LA, this is a fresh and fun approach to car advertising. The Sienna SE: You get it for space, but fill it with your family's swagger.

According to the Viral Video Chart, this YouTube ad has been shared 442,882 times since it was uploaded on May 2, 2010. This includes 432,574 Facebook shares, 8,798 tweets, and 1,510 blog posts. This helps explain why the video has more than 7.8 million views.


SWAGGER WAGON

A fourth example is "Piggy - GEICO Commercial." Created for GEICO by Martin Agency, Richmond, US, the Geico Piggy commercial is part of a set of video ads entitled "Rhetorical Questions" and is perhaps the most surreal of the bunch.

According to the Viral Video Chart, this YouTube ad has been shared 304,400 times since it was uploaded on July 13, 2010. This includes 300,828 Facebook shares, 3,291 tweets, and 281 blog posts. This helps explain why the video has more than 6.6 million views.


Piggy - GEICO Commercial

Finally, there's "Sesame Street: Smell Like A Monster." Created by Sesame Street for the Sesame Workshop, US, this spoof of popular culture draws in and connects with its audience -- which includes parents as well as kids.

According to the Viral Video Chart, this YouTube ad has been shared 252,351 times since it was uploaded on Oct. 7, 2010. This includes 238,991 Facebook shares, 12,404 tweets, and 956 blog posts. This helps explain why the video has more than 6.2 million views.

There you have it -- some of the most contagious viral ads of 2010. But there are a couple more that Search Engine Watch readers might enjoy watching and sharing.

One is "Google Chrome Speed Tests." According to the Viral Video Chart, this YouTube ad has been shared 53,887 times since it was uploaded on May 3, 2010. This includes 45,022 Facebook shares, 7,895 tweets, and 970 blog posts. This helps explain why the video has more than 4.2 million views.


Google Chrome Speed Tests

Finally, there's "Twitter: discover what's new in your world." According to the Viral Video Chart, this YouTube ad has been shared 15,902 times since it was uploaded on Sept. 14, 2010. This includes 5,654 Facebook shares, 9,700 tweets, and 548 blog posts. This helps explain why the video has more than 2.9 million views.


Twitter: discover what's new in your world

Now, aren't these examples of YouTube ads worth spreading?


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