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AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists

Danny Goodwin
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Thumbnail image for Google AdWords.JPGThe domain portion of your display URL for all ads appearing on Google's search results pages will begin appearing in all lowercase letters within the next week, Google announced yesterday. Standardizing the look of the URLs improved click-through rates, according to Google's Lisa Shieh.

Google will automatically change display URL domains to lowercase when your ad is served (e.g., Subdomain.Example.com/Subdirectory will show as subdomain.example.com/Subdirectory).

Google also announced the arrival of negative keyword lists to your account's Control Panel and Library. You can now more easily manage a group of negative keywords and associate the list with multiple search campaigns.

negative-keyword-lists.png

Want to add a new negative keyword to all your campaigns? Simply add it to one list to automatically update every campaign. Creating a new campaign? Associate it with your established negative keyword list in just a few clicks.


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