The domain portion of your display URL for all ads appearing on Google's search results pages will begin appearing in all lowercase letters within the next week, Google announced yesterday. Standardizing the look of the URLs improved click-through rates, according to Google's Lisa Shieh.
Google will automatically change display URL domains to lowercase when your ad is served (e.g., Subdomain.Example.com/Subdirectory will show as subdomain.example.com/Subdirectory).
Google also announced the arrival of negative keyword lists to your account's Control Panel and Library. You can now more easily manage a group of negative keywords and associate the list with multiple search campaigns.
Want to add a new negative keyword to all your campaigns? Simply add it to one list to automatically update every campaign. Creating a new campaign? Associate it with your established negative keyword list in just a few clicks.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!