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Danny Goodwin

Case Closed: Italy Drops Google Antitrust Investigation

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An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google's main search results after they opted out of Google's News results, has ended.

The reason? Google now makes it easier for publishers to quit Google News without affecting their organic search results, and promises to keep the system like that heading forward. Google will also disclose revenue-sharing arrangements for its AdSense partners, the New York Times reported.

The Italian Federation of Newspaper Publishers argued that few people bothered to click on the aggregated links found on Google News Italia that led to their newspaper websites, costing the publishers advertising and page views.

With this outcome, the publishers group now hopes to push its media copyright agenda forward.


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