Basically, it means that Google will automatically change the display URL in your ad from Subdomain.Example.com/Subdirectory to subdomain.example.com/Subdirectory.
Google automatically changes the display URLs. Many readers who commented on our original story were less than thrilled about the change. Google said testing showed improved click-through rates, but our readers were skeptical.
Let us know if this change causes either a negative or positive impact.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!