Doctor Finder Finds Sweet Spot for Insider Pages
Fifty percent of consumers polled under the age of 55 said they have spent more time researching the latest tech gadget (like a blu-ray player) than researching a doctor they are going to visit.
According to a study recently released by Insider Pages, U.S. adults with a primary care physician spend more time researching possible product purchases or a gift for a friend than they do selecting their primary care physician – despite a strong desire to find more comprehensive information about their doctors online.
Insider Pages launched their DoctorFinder service last year. Since launch they have found that the Doctor Finder “Health & Medical” has become the number one trafficked category on Insider Pages and use of the service averages 12 pages per visits, which is fairly high for any website. Here are some highlights from the study which suggest there are further opportunities to make use of search and social in the health sector.
Patients Want More Transparency
As a whole, consumers want more information on physicians available online:
Location Influences Doctor Choice
In the absence of easily findable quality metrics on doctors, consumers are selecting doctors in their health plan based primarily on location.
Desire to Participate in the Health of Others