Public service ads (PSAs) are being retired in AdSense and will no longer be a backup ad option. Google is now trying to figure out new options.
If you're a website publisher and want to avoid having a blank space where a PSA used to appear, you can select and edit your ad unit on the "My Ads" page (for the old interface, edit ad settings by going to "My Account," and to to "Manage Ads").
Those who have chosen to show non-Google ads from another URL or a solid color won't be affected. PSAs in AdSense were shown on pages when a relevant paid ad was unavailable or the site hadn't yet been verified.
Google will continue supporting its non-profit partners with free advertising through Google Grants. Ads in the Google Grants program won't be affected.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!