Panguso, a new search engine from state-owned Xinhua News Agency and China Mobile, launched yesterday in China. The new search engine is touted by Xinhua as an "accurate search service for news, websites, images, videos and audio data," although it will be strictly censored by the Chinese government.
Panguso, which was announced in August, appears to have stricter filters than other Chinese sites, the AP reported.
For example, a Panguso search for jailed Nobel Peace Laureate Liu Xiaobo returned no results. Searches for the Dalai Lama returned Tibet tourist information and government criticism.
One big omission: a search for People's University in Beijing returns no results on Panguso.
Baidu rules in China, boasting a 75.5 percent market share, and Google is second with 19.6 percent. China has 457 million Internet users.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!