If you're thinking about working in the search engine optimization (SEO) industry, now is a good time to get started. Starting salaries have increased 17.5 percent versus last year, according to a salary guide prepared by executive recruitment firm Crandall Associates.
Base salary for SEO specialists is $59,000 (up from $50,300 in 2010); average salary is $75,000 (up from $73,500); and the high is $87,300 (up from $85,100).
SEO specialists as defined by Crandall as being "responsible for getting web sites ranked in top positions on all major search engines utilizing relevant and popular keywords."
Crandall reported these findings in its "Online Marketing Salary Guide." The full report, which includes the average salary and salary ranges for 21 positions, plus job descriptions, can be can be downloaded for $50.
|Interactive Marketing Salaries for 2010 vs. 2011|
|Average annual salary|
|Year-over-year change (%)|
|Director, Internet marketing||100,500||101,200||0.7|
|Director, interactive creative||99,600||100,300||0.7|
|Manager, Web marketing||79,100||80,300||1.5|
|Manager, Internet marketing||78,700||79,700||1.3|
|Web analytics manager||76,100||78,200||2.8|
|Digital media buyer||76,300||76,400||0.1|
|Manager, e-mail marketing||73,500||73,800||0.4|
|Affiliate manager, online marketing||66,200||66,500||0.5|
|Digital media planner||64,300||64,500||0.3|
|Director, interactive art||63,300||63,500||0.3|
|Source: Crandall Associates|
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!