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SEO Salaries Higher This Year [Report]

Danny Goodwin
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If you're thinking about working in the search engine optimization (SEO) industry, now is a good time to get started. Starting salaries have increased 17.5 percent versus last year, according to a salary guide prepared by executive recruitment firm Crandall Associates.

Base salary for SEO specialists is $59,000 (up from $50,300 in 2010); average salary is $75,000 (up from $73,500); and the high is $87,300 (up from $85,100).

SEO specialists as defined by Crandall as being "responsible for getting web sites ranked in top positions on all major search engines utilizing relevant and popular keywords."

Crandall reported these findings in its "Online Marketing Salary Guide." The full report, which includes the average salary and salary ranges for 21 positions, plus job descriptions, can be can be downloaded for $50.

Interactive Marketing Salaries for 2010 vs. 2011
  Average annual salary  
  2010
($)
2011
($)
Year-over-year change (%)
VP, e-commerce 155,700 155,900 0.1
Director, Internet marketing 100,500 101,200 0.7
Director, interactive creative 99,600 100,300 0.7
Manager, Web marketing 79,100 80,300 1.5
Manager, Internet marketing 78,700 79,700 1.3
Web analytics manager 76,100 78,200 2.8
Digital media buyer 76,300 76,400 0.1
SEO specialist 74,900 75,000 0.1
Manager, e-mail marketing 73,500 73,800 0.4
Interactive copywriter 70,600 72,400 2.5
SEM analyst 67,100 67,800 1.0
SEO analyst 66,500 66,900 0.6
Affiliate manager, online marketing 66,200 66,500 0.5
Digital media planner 64,300 64,500 0.3
Director, interactive art 63,300 63,500 0.3
Source: Crandall Associates

(via ClickZ)


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