Google's strategic 2011 initiatives are "all about mobile," wrote Eric Schmidt last month, prior to announcing plans to step down as CEO. In a keynote yesterday at the Interactive Advertising Bureau's annual leadership meeting, Schmidt said mobile is taking off faster than predicted, ClickZ reported.
"This is the future and everyone will adapt," Schmidt said. He offered up some proof of just how quickly mobile is growing:
- Mobile searches related to Chrysler, a Super Bowl advertiser, were 102 times higher after the ad was televised; desktop searches for Chrysler increased only 48 times more than usual.
- For GoDaddy.com, another Super Bowl advertiser, searches for the brand were 315 times higher than usual. In contrast, desktop searches were only 38 times higher.
- There are more than 200 million YouTube mobile playbacks per day.
- 78 percent of smartphone users shop on their device.
Schmidt also predicted that digital display advertising could become a $200 billion a year business.
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