Google's Eric Schmidt says mobile is growing faster than predicted. There were more updates than you can shake a stick at during the Facebook February Frenzy. And to top things off, Google is shaking up the SERPs with their latest algorithm update.
So, take my advice: Run, don't walk, to SES New York 2011.
Now, approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
But, this year's leading search and social marketing event has just become a must-attend event.
Late last week at SES London 2011, I interviewed Mike Grehan, Chair SES Advisory Board as well as Global VP Content for SES, Search Engine Watch, and ClickZ, and Matt McGowan, Managing Director of Americas for Incisive Media. Instead of looking back on the leading search marketing conference in Europe that continues to get bigger and better year-on-year, I asked them to look forward to SES New York 2011.
Why? Because you can't look back. Things are changing so fast that you've got to constantly scan the horizon to pick a new direction forward.
Watch the video interview below to hear what Grehan and McGowan had to say:
Oh, and if you register for SES New York by Friday, March 4, 2011, you can still get the Early Bird rates and save up to $400.
Of course, you can also bury your head in the sand and hope that none of these changes will impact your or your organization. But if you do that, your rear end will be very exposed.
I should disclose that SES is a client of my agency. But trust me on the Early Bird rates ... and on your rear end being exposed.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.