Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States.
“There are so many critical changes taking place in the advertising industry that it’s hard to keep up,” Matt McGowan, Managing Director of Americas for Incisive Media, said in a press release. “The (IAB’s) specialized networks and exchanges track will save anyone working in this arena a lot of time and effort, and the forum is perfect for local advertising professionals.”
Jay Sears, General Manager of ContextWeb and co-chair of the IAB Networks and Exchanges Committee, added, “We’re particularly interested in participating in SES New York at this juncture of our committee because we will only be days away from certification against the new IAB Quality Assurance Guidelines. It will give us a great opportunity to hear from our constituents in the ad networks and exchanges community.”
The IAB Forum is Monday, March 21. It consists of a full day of sessions on Local Advertising, including a keynote speech by Warren Webster, President of Patch by AOL.
Following the Webster keynote, there will be five sessions in the IAB Forum:
On Tuesday, March 22, the IAB has programmed a track that features some of the leading voices in the advertising industry who will be examining the latest trends and opportunities in ad networks and ad exchanges.
The four sessions in the IAB track are:
If you register for SES New York 2011 as well as the IAB forum and session track before March 21, you can receive the pre-show discount and save up to $200.
There was also an IAB Forum at SES San Francisco 2010 during Connected Marketing Week. Jamie O’Donnell of SEO-PR interviewed Sears about ad networks and exchanges following the event.
First wave of Ad Networks and Exchanges to commit to self-certification by the IAB
I should disclose that SES is a client of my agency. But trust me on the IAB Forum and Track.