European Union justice chief Viviane Reding, says sites like Google and Facebook must abide by data privacy rules or else they will face court action.
Reding's speech outlined the new stipulations for personal data storage.The new rules target the lifespan of personal data held by companies like Facebook and Google. As a "right to be forgotten" users would have to have he ability to delete their accounts (and data footprints) through such popular sites.
It may not be specific to the European based sites though. Reding believes this should apply to sites irregardless of where the servers physical location is, if the site has European users, then it would have to abide by EU privacy rules, in her opinion. She was even quick to criticize US-based sites, saying that "we have noted an apparent lack of interest on the US side to talk seriously about data protection."
What is the "right to be forgotten?"
This would mean users who post videos (to YouTube), photos (to Picasa), articles, status updates on Facebook, and any content would have to be given the option to remove all properties or digital assets.
This is a hot-button issue on the web now and it is not always as simple as placing a removal request or clicking on a delete button. Peter Fleischer, Google Privacy Counsel, addresses this very complex issue in detail.
Some people believe this is a roundabout way to censorship from big brother, others believe it is a basic right for everyone on the web.
Do you believe you have the absolute right to remove your own data?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.