E-commerce traffic, trends, and multi-channel measurability are the focus of a new alliance between Google and the British Retail Consortium.
Announced Thursday by John Gillan, Senior Industry Retail Head, Google, at the BRC's Multi-Channel Retail Conference, the BRC - Google Online Retail Monitor (ORM) will measure:
- Unique visitors to retail websites: Changes and trends, comparing online-only retailers vs. brick-and-mortar stores that also have websites.
- Geographic activity.
- Smartphone traffic.
- Most popular retail search terms.
The first ORM publication is due in mid-April in the UK, to accompany the monthly BRC - KPMG Retail Sales Monitor report.
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