Google Teams with British Retail Consortium on E-Commerce Web Traffic Report
E-commerce traffic, trends, and multi-channel measurability are the focus of a new alliance between Google and the British Retail Consortium.
Announced Thursday by John Gillan, Senior Industry Retail Head, Google, at the BRC’s Multi-Channel Retail Conference, the BRC – Google Online Retail Monitor (ORM) will measure:
The first ORM publication is due in mid-April in the UK, to accompany the monthly BRC – KPMG Retail Sales Monitor report.
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