Yesterday's post on Google's Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords - the short video seems more like a 'get rich quick' infomercial than an informed case study.
The information is impelling but without further access to the numbers any of the results could be insignificant or circumstantial. And merely repeating potential returns of $10 for every AdWords dollar spent is sensational at best, misleading at worst.
I want to think Google, but haven't drank the Kool-Aid yet.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.