SEO News
Search

Google News Layout Testing A More Social Layout

craver-thom
by , Comments

A new look for Google News is appearing in the wild. The new layout still uses three columns for categories, top stories and recent news. Departing from the traditional blue 'news-only' links, the new design includes video news and related opinion and news stories in the main results. Historically, Google has presented green links for alternate news agency stories and a link for all sources.

In the newly spotted layout the "all sources" link only appears beneath the top-most story. In-line with the link are icons for sharing. In line with the phased rollout of their social strategy, Google's new +1 button is still missing, but there are icons for Google Reader, Buzz, Twitter and Facebook.

newGoogleNews.PNG
The newly-spotted Google News Layout

old_google_news.png
Comparison of the current Google News layout

Google randomly picks users to test new layouts and this is just the latest of recent Google News test layouts.

Despite denying their social ambitions, Google is certainly sending mixed signals on how they feel about social. The above-the-fold prevalence of social icons in this new layout emphasizes the continuing debate.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Early Bird Rates available through Friday, July 18. Register & save!

Recommend this story

comments powered by Disqus