Google Buys PushLife for $25 Million
Google has acquired Toronto startup PushLife for a reported $25 million, potentially another piece of the rumored Google Android Music service and iTunes competitor.
PushLife’s team will join Google’s engineering team in Canada and build “better mobile applications for all users,” with PushLife being discontinued, according to an announcement on PushLife’s website.
PushLife created an app for Android and BlackBerry that lets users sync songs from their iTunes or Windows Media Player libraries on their computer to mobile phones. The app includes the ability to purchase, browse and preview songs, biographies, lyrics, photos, and song recommendations, and lets users share songs they’re listening to via Twitter and Facebook.
Here’s a demo of how the PushLife app, and it should also give you a good idea of why Google was interested in their technology:
Google is reportedly internally testing its music service.
Google’s 2011 Acquisitions
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now