The Google Doodle honoring the first manned space flight by Yuri Gagarin brings back memories of the Space Race between the US and the Soviet Union during the Cold War of the last century, but also could be seen as a mirror to the new Search Race that national search engines from the United States, Russia and China are now competing in.
Russia and China are two of the few countries that do not have Google as their dominant search engine. Now as Baidu - from China - and Yandex - from Russia - move to compete outside their own countries, the Search Race has taken over as an international competition for Cyberspace.
Does Google's battle with China suggest another Cold War set in the online space? When will President Obama be calling for China to "tear down the wall" - in this case the firewall China uses to block the delivery of free accessed information.
Meanwhile Baidu went public in 2005 and its stock price has outperformed Google. Baidu (BIDU) started at $27 compared to Google's (GOOG) $100 and factoring in Baidu's 10-1 split last year when it was valued at over $700 and today is trading at $140. So a share bought at both IPO prices would turn $27 to $1400 for Baidu to Google's $100 to $571.
As this financial and traffic volume competition continues Google must want better access to China and its massive potential users and income source. Google is the number one visited site in the world, Baidu is sixth, while Yandex is 23rd. These companies see cyberspace as their "new frontier" and there is definitely a race going on.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!