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Contagious Viral Videos Being Shared on Facebook, Twitter & Blogs

jarboe-greg
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One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: "Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?" Well, June 14 is still a long ways off, but I've started to gather new examples of contagious viral videos that are being shared on Facebook, Twitter, and blogs.

Now, what I really hope to find are some successful video marketing case studies that can help Canadian marketers to boost their next video marketing projects to the next level. In the meantime, I've found five fabulous global viral ads that are worth sharing.

The first is from Diet Pepsi, "Unbelievable David Beckham." It has more than 1.9 million views.

According to the Viral Video Chart, which is a collaboration between Unruly Media and Contagious Magazine, "Unvelievable David Beckham" is the most contagious global viral ad in the past 30 days. It has been shared 86,865 times to Facebook, tweeted 648 times, and mentioned in 115 blog posts.

Much of the conversation asks, "Is this real?" Unless the world's most famous soccer player can "bend it like Beckham," that third kick does look "unbelievable." But, the world's most famous soccer player is David Beckham, isn't he?

Another global viral ad that's climbing the Most Contagious chart is from Air New Zealand. "Mile-high madness with Richard Simmons! #RICHROLL" has more than 2 million views.

According to the Viral Video Chart, "Mile-high madness with Richard Simmons! #RICHROLL" has been shared 30,482 times to Facebook, tweeted 2,068 times, and mentioned in 229 blog posts.

What can I say? Let Richard Simmons get you fit to fly. Lose the baggage, fasten your safety belt, take a breather and just go!

The next contagious viral video comes from Discover Ireland, the official Tourism Ireland YouTube channel. "St Patricks Day 2011 Flashmob. Central Station, Sydney, Australia" now has more than 743,000 views.

According to the Viral Video Chart, "St Patricks Day 2011 Flashmob. Central Station, Sydney, Australia" has been shared 33,947 times to Facebook, tweeted 95 times, and mentioned in 79 blog posts.

Next, there's a global viral ad that literally knocked my socks off. "New Era Commercial - The Trash Talking Begins" has more than 431,000 views.

The video features Alec Baldwin as a die-hard Yankees fan and John Krasinski, who pledges his allegiance to Red Sox Nation. It felt like New Era has been listening to the trash talk that Bryan Eisenberg and I exchange at every SES conference.

According to the Viral Video Chart, "New Era Commercial - The Trash Talking Begins" has been shared 8,530 times to Facebook, tweeted 575 times, and mentioned in 77 blog posts.

Finally, there's a global video ad from Lynx Excite, the body spray. "Lynx Excite Angel Ambush London Victoria" has more than 633,000 views.

According to the Viral Video Chart, "Lynx Excite Angel Ambush London Victoria" has been shared 5,044 times to Facebook, tweeted 1,298 times, and mentioned in 155 blog posts.

Well, that's what I've found so far. Let me know what your favorite viral video is. If it can help Canadian marketers to boost their next video marketing projects to the next level, then I'll include it in my presentation in June at SES Toronto 2011.


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