The Federal Trade Commission announced a major crackdown against a number of sites using the appearance of a news site to promote acacia berry weight loss products. "The FTC seeks to permanently stop this misleading practice and has asked courts to freeze the operations' assets pending trial," the FTC website stated.
Ten websites "that are meant to appear as if they belong to legitimate news-gathering organizations, but in reality the sites are simply advertisements aimed at deceptively enticing consumers to buy the featured acai berry weight-loss products from other merchants" were being sued by the FTC.
The 'reporters' claim to have done independent studies of the products and found them to work. They also claim legitimate news sources support their findings and in some cases that they are affiliated with CBS, NBC, Fox and CNN.
The sites are from all over the country - a list can be found at the FTC website.
"The FTC complaints allege that typical fake news sites have titles such as "News 6 News Alerts," "Health News Health Alerts," or "Health 5 Beat Health News." The sites often include the names and logos of major media outlets - such as ABC, Fox News, CBS, CNN, USA Today, and Consumer Reports - and falsely represent that the reports on the sites have been seen on these networks. An investigative-sounding headline on one such site proclaims "Acai Berry Diet Exposed: Miracle Diet or Scam?" The sub-headline reads, "As part of a new series: 'Diet Trends: A look at America's Top Diets' we examine consumer tips for dieting during a recession." The article that follows purports to document a reporter's first-hand experience with acai berry supplements - typically claiming to have lost 25 pounds in four weeks," the FTC stated.
"Almost everything about these sites is fake," said David Vladeck, Director of the FTC's Bureau of Consumer Protection. "The weight loss results, the so-called investigations, the reporters, the consumer testimonials, and the attempt to portray an objective, journalistic endeavor."
Many of the sites are affiliates of the acacia berry vendors - using their sites to get people to click through to the vendor and purchase the products for which they get a commission.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!