SEO News
goodwin-danny

Google Tests Instant Ad Previews

by ,  Comments

After pushing out Instant Previews for mobile and video, Google is now testing Instant Ad Previews, allowing Google users to preview the landing page before clicking on an ad to visit the site.

google-instant-preview-ads.jpg
Image via Search Engine Land

Just as with regular Instant Previews, Google users seeing the test can simply click on the magnifying glass next to the ad to see the preview page and call outs (the orange boxes) highlighting the search query [lcd tvs] on the landing page.

Do you think this will be good/bad/neutral for advertisers? Do you think this will significantly impact click-through rates? Let us know your thoughts in the comments.


ClickZ Live Vancouver | July 18, 2013 Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!

Recommend this story

Commenting policy Add a Comment