Just as with regular Instant Previews, Google users seeing the test can simply click on the magnifying glass next to the ad to see the preview page and call outs (the orange boxes) highlighting the search query [lcd tvs] on the landing page.
Do you think this will be good/bad/neutral for advertisers? Do you think this will significantly impact click-through rates? Let us know your thoughts in the comments.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!