Google has released a new plugin that will help you verify your WordPress site in Webmaster Tools.
Blogger users already know this was an option for Google-owned-blogger blogs. Now, it's an option for WordPress users as well. Bloggers who have a blog hosted on WordPress.com can't use the plugin just yet as it only works on self-hosted WordPress installations.
What's the value of the plugin? Not much. One could argue it is actually more difficult installing with the plugin.
Google Webmaster Tools can be verified by dropping a Google-generated .html file on the site's root, a meta tag, a DNS record, and the plugin requires installation, then verification, and you must meet the server requirements for the plugin to work correctly.
There is no value the plugin brings as far as providing new data or data within WordPress. I will stay away from adding another plugin to my wp-content/plugins folder unless it really brings some value to the table.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!