SEO News
Search

Go Gains Paid Inclusion System

author-default
by , Comments

Go Gains Paid Inclusion System

By Danny Sullivan
From The Search Engine Report
Jan. 3, 2001

A longer, more detailed version of this article is available to
Search Engine Watch "site subscribers."
Click here to learn more about becoming a site subscriber.

Go.com has become the second major crawler-based search engine to roll out a paid inclusion program. Its new US $199 "Premium Service" will add any URL submitted to its crawler-based results within 48 hours and revisit that URL on a weekly basis, for one year.

The price is much more expensive than Inktomi's paid inclusion program. Rolled out in November 2000, it charges $20 for the first URL, $10 for each URL after that and offers a further discount if more than 100 URLs are submitted.

However, Go is almost certainly going to include a separate submission to its Go Guides directory as part of the $199 price, in the near future. In addition, should such a bundled submit service emerge, then it's entirely possible that a separate service with a lower price may be offered for those who just want to be included in Go's crawler-based results. How low? More in line with Inktomi, Go expects.

"Ten dollars a page, if that's what's Inktomi's charging, then that's what we'll want to be competitive on," said Bernt Wahl, Go's senior product manager of search.

As with Inktomi, Go says that its paid submission service is a complement to its regular crawling, not a replacement. In other words, web pages will continue to be added to its index for free, but the paid program gives webmasters a guaranteed way to ensure they get in.

Go
http://www.go.com/

Premium Service Add URL page
http://www.go.com/AddUrl?pg=SubmitUrl.html

Free Add URL page
http://addurl.go.com/dynamic/freeNewUrl

Go's free Add URL system also remains, but pages submitted via this may not get added for up to 10 weeks -- if at all. To improve the odds of a free listing, a site should be listed in the Go Guides directory, Go says. That should put it on the priority list for Go's spider.

Go Guides
http://guides.go.com/

Sign-up to become a Go Guide and submit your site here.

Inktomi Debuts Self-Serve Paid Inclusion
The Search Engine Report, Nov. 3, 2000
http://searchenginewatch.com/sereport/00/11-inktomi.html

More about Inktomi's paid inclusion program can be found here.

A longer, more detailed version of this article is available to
Search Engine Watch "site subscribers."
Click here to learn more about becoming a site subscriber.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus