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Netscape Integrates Directory

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Netscape Integrates Directory

From The Search Engine Report
February 2, 1999
(a longer version is available to site subscribers)

Netscape has created a branded version of the former NewHoo directory that it acquired last November and begun integrating it into the Netscape site.

Visitors will encounter the Netscape Open Directory primarily if they choose the "Find Web Sites" option from the Netscape home page. Over time, they will also find references to it when browsing the site's channels, as Netscape begins to use its directory categories in place of the branded offerings it has been pulling from Excite. The directory can also be reach directly via the URL below.

The name Netscape Open Directory may sound familiar, because that's originally what Netscape relabeled NewHoo, after it acquired the volunteer listing service. It has been renamed once again to the Open Directory, to distinguish it from the Netscape branded effort.

So to be clear, there is the Open Directory, which was NewHoo, and the Netscape Open Directory, which is a copy of the Open Directory promoted within the Netscape site and with Netscape's branding. It would be less confusing if the services had more distinct names. To help, I'll refer to the branded version as the "Netscape Directory" in this article.

The Open Directory remains a volunteer effort, with the overall goal of organizing web sites and publishing the information for anyone to use, including Netscape or its competitors. Thus, the Netscape Directory is powered by the public-domain Open Directory. Likewise, a new free use license would allow even Yahoo to make use of the Open Directory's information, assuming they provided appropriate credit. But this is seen as unlikely.

"Our feeling is a major competitor wouldn't do that, because it would be like ceding control to us," said Chris Tolles, the Open Directory's product manager.

Instead, Netscape expects that people may use portions of the guide to provide specialty offerings. It is making the complete directory available every two weeks or so as an RDF dump, to assist those interested in development. Netscape doesn't know of anyone using this method, however. Rather, most people seem to make copies of individual pages of interest and place their own branding and banners on them.

"We've had a lot of editors utilize their categories within their own sites," Tolles said.

Netscape says it is also taking advantage of the directory to build out regional portals, such as in Canada, Germany, the United Kingdom and Australia. Visit Netscape Canada, for example, and you'll see that the directory categories are immediately available from the home page.

There have also been a number of changes meant to improve and expand the Open Directory's content. A dead link crawler has reduced dead links from an estimated five percent to less than one percent, Netscape says.

Bulk content has also been added. In particular, the directory includes story archives from News.com, Wired, Time and Newsweek, along with content from several online encyclopedias.

Netscape Open Directory
http://directory.netscape.com

Open Directory
http://directory.mozilla.org/

Open Directory Free-Use License
http://directory.mozilla.org/license.html

NewHoo Becomes Netscape Open Directory
The Search Engine Report, Dec. 3, 1998
http://searchenginewatch.com/sereport/9812-newhoo.html

More about how the volunteer directory works.


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