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Advertising Placements by Industry and Top Sponsored Links, August 2008

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The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, August 2008
Industry Total Impressions, August 2008 (M) Change From Previous Month (%)
Automotive 8,304.0 23
Business-to-business 2,928.2 4
Consumer goods 10,695.9 6
Entertainment 4,932.7 4
Financial services 47,176.9 2
Hardware and electronics 5,378.3 61
Health 4,542.5 6
Public services 8,416.0 -9
Retail goods and services 26,490.2 -4
Software 1,976.9 8
Telecommunications 19,224.8 -3
Travel 6,367.2 -11
Web media 24,890.9 -5
Source: Nielsen Online, 2008

Top 25 Companies by Sponsored Link Impressions, August 2008
Company Sponsored Link Impressions, August 2008 (M)
True 2,924.8
Amazon.com 1,787.1
Zencon Technologies LLC 1,664.1
Internet Made Simple 1,258.9
InterActiveCorp 920.3
Google 829.3
eBay 811.4
IndieCharts.com 804.0
Wu-Yi Source 772.7
American International Group Inc. 716.8
Yahoo 688.6
SpiralFrog 658.9
Brad Bahr 596.0
Rail Europe Group 555.3
Lowfares.com 427.5
Studyabroad.com 420.6
zZounds Music 420.0
Bottom Line Publications 408.8
Honda Motor Co. Ltd. 393.1
Target Corp. 371.8
Experian Group Ltd. 367.8
NexTag Inc. 354.9
Core Health Systems 351.1
e-Unity Corp. 308.1
Travelport Corporate Solutions Inc. 300.8
Source: Nielsen Online, 2008


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