Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Fathom: Keyword Prices Drop in November
New numbers from Fathom from this Media Daily News article: Keyword Prices Tumble, reports that in November keyword prices fell 11% from $1.64 per click to $1.46 per click.
November marked the second consecutive month of year-to-year declines in average keyword cost. In October, the price fell to $1.45 a click--a 6 percent drop from $1.55 in October of 2004.
The article includes two charts that look at prices mont-over-month and year-over year for eight categories.
Eric Schmidt Lays Out Google's Ten Golden Rules
Well, it's another day which means it's time for another Google article in a major publication. Yesterday, I posted about John's interview with Google CEO Eric Schmidt in Business 2.0.
Links to RSS Feeds and Podcasts from the U.S.Government
Here's a quickie set of reference links for you. If you're looking for RSS feeds and podcasts from U.S. Government, FirstGov offers a couple of useful directories with links to both types of material.
- U.S. Government RSS Library: Browsable by topics that include health, business and economics, and science.
- Podcasts from the U.S. Government: At the moment, 11 podcasts are listed.
AOL Video Search Adds Slew of New Content
There is no doubt about it, AOL is playing hardball in the video search and the web video-on-demand business. Over the weekend I noticed a print ad for the service (I can't remember the publication) and it seems like they're constantly adding new content.
Today is one of those days. Word from Dulles, VA that AOL Video and MTV Networks (part of Viacom, also owners of CBS) are anouncing a partnership that will make video material available via AOL Video Search (beta) from numerous cable services. Content will be delivered to the AOL Video Search database via RSS feeds and will not be keyword or transcript searchable.
Podscope Now Offering Keyword RSS Feeds
Today, Podscope is announcing that users can set up keyword-based RSS feeds and receive alerts when certain words are uttered in a podcast or another type of audio or video program.
Fear of Google Continues as a Hot Topic
What might this holidays season's most popular item and topic be for grown-ups be? A satellite radio? A new car with GPS? A trip to St. Barts? Nope, it just might be the fear of Google and what to do about it. I guess a company that does "no evil" and fear of that same "no evil" company are not the same thing.
Reuters (via News.com) has a lengthy look at how another group, in this case Madison Avenue advertisers, fear Google in the aritcle: Madison Avenue faces Google fears.
We're reading articles like this on a very regular basis these days. Last week, we posted:
- Who's Afraid of Google? Everyone from Wired.
- News.com's: Google--what you get for $400, a share that offered a chart of who Google competes with in various areas.
- About a month ago, we blogged: NYT On Google As Threat To Other Businesses
Today's Reuters article includes the following takeaways...
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.