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The Search Engine Report - Number 116

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In This Issue
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+ Search Engine Watch Server Change
+ Upcoming Search Engine Strategies Events
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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Search Engine Watch Server Change
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About a year ago, Incisive Media purchased Search Engine Watch from Jupitermedia. Part of the purchase meant that Jupitermedia would continue to host Search Engine Watch for a year. With that time up, we've finally moved. This is a heads-up about the change.

The Search Engine Watch Forums (http://forums.searchenginewatch.com) moved about three weeks ago. It was pretty painless and not noticed by most people.

The main Search Engine Watch site (http://searchenginewatch.com) and the Search Engine Watch blog (http://blog.searchenginewatch.com). On the main site, even though all the pages have new URLs, redirections will take you to the new locations in virtually all the cases I've encountered so far.

I know there are some glitches, and we're patching these up as quickly as we can. My sincere apologies for any inconvenience that the move may cause you. Hopefully, we'll be through it all very shortly. In the meantime, if you spot a bug, problem or issue, please use this form to let us know.

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Upcoming Search Engine Strategies Events
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Don't miss our search marketing & networking events! There's one coming near you:

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== Aug. 2, 2006 ===

Google Signs Deal With XM Radios To Distribute Ads In Satellite Radio Spots - Reuters reports that Google is in an ad deal with XM Radio. The deal was reached today, which will allow Google's "advertisers to automatically insert ads on the radio company's nonmusic channels." They expect the functionality of this deal to come to AdWords customers in the 4th quarter of this year. See also:

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Search Tools for Air Travelers - If you're planning to fly somewhere, these sites can enhance and supplement your experiences with online travel search engines.

=== Aug. 1, 2006 ===

Google's Matt Cutts Answers Questions On Google Video - Matt Cutts has released six video sessions so far, over the past two days at his blog. They all answer questions sent to him on the topic of search engine optimization. See also:

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Rohan: "The Job of an Analyst is not Easy" - Jordan Rohan is a financial analyst who specializes in internet stocks. His consistent track record in calling the ups and downs of search companies makes his thoughts and insights well worth attention.

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Google Toolbar Bug Warns Against Use Of Other Search Engines - Philipp Lenssen reports that a bug in the Google Toolbar warns users when they select other search engines to use....[MORE”. See also:

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New Search Patent Applications: August 1, 2006 - Microsoft Answers? - There are a number of new patent applications from Yahoo, including one that utilizes concept networks to understand the intention behind a user's query. And Microsoft unveils a patent application that could be the inspiration for its new Windows Live QnA service. See also: New Search Patent Applications: July 11, 2006 - Google Patent Filings by the Dozen.

=== July 28, 2006 ===

Yahoo Launches New Slurp Crawler - The Yahoo Search blog announced the launch of a new crawler (aka Yahoo Slurp) that is faster and more efficient then then its previous robotic arm. This crawler is still named Slurp, but it crawls faster and uses up less bandwidth. Yahoo says we can expect a "25% reduction in the number of requests and bandwidth consumed by the crawler." See also:

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TrustWatch Extension Puts Phishing Warnings Into Google, Yahoo & MSN Results - Using Firefox or Flock? Now you can get an extension from TrustWatch that will may help you spot phishing scams in your search results at Google, Yahoo and MSN.

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google Ranking In Other Countries - Yahoo! Korea Create Webzari Site Explorer - Google Showing Click Fraud Numbers In AdWords - Site Redesign - Does It Always Mean Lost Ranking?, and more.

=== July 27, 2006 ===

New Research Shows How Search Drives Auto Buyers - A new study from Yahoo and comScore offers some interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields.

=== July 26, 2006 ===

New US Child Protection Law Might Make Webmasters Second Guess What They Write - The US is likely to gain a new law making it illegal to send people to porn by using misleading text, which in turn could accidentally catch some site owners.

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Diigo Offers "Social Annotation" Tool - Combining bookmarks with sharing, tagging, annotation and very powerful search tools, Diigo is an appealing, evolutionary step forward in how we find, consume and share information on the web.

=== July 25, 2006 ===

Analyzing the Google AdWords Landing Page Algorithm - Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community. The longer version of this story for Search Engine Watch members goes into more detail of the underlying algorithm Google uses to analyze web pages and how it affects the pricing of ads, offering a number of concrete tips and suggestions for advertisers to help manage and control costs. See also:

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The Abridged Version: Independent Report On Google's Click Fraud Detection Practices - An independent report on how Google deals with click fraud was published as part of the ongoing Lane's Gifts v. Google class action lawsuit over click fraud. To my knowledge, it is the most comprehensive, detailed public look into how Google deals with click fraud that's ever come out. It finds that Google's efforts to combat the issue have been reasonable, though there are some eyebrow raising bits on how the author only finds the situation was in control by the end of 2005 and how it's impossible to fully know whether some clicks are invalid -- and thus, potentially -- impossible to prevent some types of fraud through purely automated means. See also:

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Real-Time Traffic From Google Maps Mobile - Google Maps has rolled out a new mobile version offering real-time traffic information in 30 US cities. The service also offers directions designed for those who are walking, in addition to driving. A look at what's offered and resources from elsewhere. See also: Tracking Packages Via MSN Search.

=== July 21, 2006 ===

Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google Maps + Reviews In Main Search Results - Yahoo Panama Release Delayed - Microsoft: MSN - Strider Search Defender - Buying Brand Name Keywords On Adwords, and more.

=== Jul. 20, 2006 ===

A Closer Look at Windows Live Local - The undeniable attraction of Windows Live Local (WLL) is still its spectacular

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Google Announces Great Second Quarter Results - Google just announced their second quarter results for this year, beating Wall Street's expectations. See also:

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Amnesty International Asking Users To Pressure Google, Yahoo & Microsoft Over China Policies- Amnesty International is urging users of Google, Yahoo and MSN in the UK to email the search engines opposing the way each operates in China.

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Microsoft Says Vista & Other Operating Systems Will Allow Search Engine Choice - Microsoft says it will adopt a "voluntary principle" that will allow the manufacturers of the computers to decide which search engine the operating system should default to.

=== July 19, 2006 ===

Yahoo Delays Launch Of New Ad System, "Panama" - ClickZ reports that Yahoo's new ad system, aka Panama, will not be launching in the 3rd quarter. They now estimate a delayed launch date of the 4th quarter. The new ad system was reported on by Danny back in early May. ClickZ has more details on how the delayed launch has affected the company's stock. See also: Yahoo's Stock Falls On Panama Delay & Q2 Earnings Release

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Up Close with IAC's Pronto Shopping Search - IAC, owner of Ask.com, has launched Pronto.com, a comparison shopping search web site. Can it compete with the entrenched, well-funded giants in the shopping search space?

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Judge Gives AFP Case Against Google More Time - A US federal judge has declined to dismiss a copyright infringement case filed by Agence France Press against Google News. Instead, she's given both sides more time to assemble evidence before ruling on a dismissal motion. See also:

=== July 18, 2006 ===

Search, The South American Way - With over 80 million Internet users, Latin America offers attractive opportunities for search marketers who take time to understand the region's unique search landscape. See also:

=== July 17, 2006 ===

Yahoo Finance Upgrades Features & Charts - Yahoo Finance has new features including tools to manage charts, an improved "investors chat room" and financial video news. See also:

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Google Maps Added As OneBox Result - Google has added a new Google Maps "OneBox" display for some results, which can be a big impact for a local merchant.

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Hawaiian Airlines Cries Search Engine Foul Over Use Of "Hawaiian" On Competitor Web Site - Hawaiian Airlines is alleging that new rival Go because Go made use of the word "Hawaiian" too often and thus might be influencing search results.

=== July 14, 2006 ===

Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Open Letter to Google Regarding Changes to The Ad Words Program - Analytics Analysis For Search Marketers - MySpace - Highest Traffic Site on Web - Google Search Finds Widespread Malicious Code, and more.

=== July 7, 2006 ===

W3C Selling PageRank Or Thanking Supporters? - New attention is focused on how the W3C is selling links. See also: Business.com Adds Nofollow To Many Links.

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AOL Podcast Search Beta Live - TVEyes' podcast search engine Podscope.com has been launched as a service on AOL Search in beta. See also: Google Video Launches In UK & Other Countries.

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Lawsuits Over The Google Party Jet; Arguments Over Bed Sizes On Board - New details out now about the Google Jet we've written about before, the used 767 that Google cofounders Larry Page and Sergey Brin have purchased. Turns out, there are lawsuits filed over the retrofit of the plane, and with them, news of hammocks hanging from the ceiling and an apparent fight between the cofounders over bed sizes that Google CEO Eric Schmidt had to referee. See also: Google Jet Plane Security Threat? And Testing A Sofa In Mountain View & FAA Safety Instructions For The Google Jet.

=== July 6, 2006 ===

A Beginner's Guide to Search Engine Optimization - New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO.

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Google In Another Dictionary: Merriam-Webster - The LA Times reports that the term 'Google' has been added to the Merriam-Webster, the dictionary I grew up on. The other day we reported that Google was added to the Oxford English Dictionary, the most authoritative dictionary of the English language.

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eBay Disallows Google Checkout - eBay has officially banned Google Checkout as a payment solution on eBay. Here is a list of payment solutions not allowed on eBay, including Google Checkout. See also: Google Checkout Could Increase Costs For The Shopping Comparison Engines

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Google Ombudsman? Search Ombudsman? Great Idea -- Bring Them On! - Newspapers and others have ombudsmen, sort of impartial referees to handle disputes. Is it time for Google and other search engines to do the same?

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from any of the Search Engine Watch staff who post to the blog.

=== Aug. 1, 2006 ===

AOL Video To Launch New Video Portal - A new AOL Video portal launches August 4th. What can you expect? On demand content and video searching....[MORE”

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Site Geolocation Tool Sorts Backlinks By Top Level Domain - A new tool uses the Yahoo link command to bring back a sorted list of your backlinks by linking TLD (top level domain), to help determine what country your site might be seen as being from....[MORE”

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Google Paying News Sites For Google News Syndication? - Philipp Lenssen has some details on Google paying some news sources, such as the Associated Press, for syndicating their content in Google News....[MORE”. See also: Google News Search Engine Explained.

=== July 31, 2006 ===

Google Trends Launched In China - Google Trends China has opened....[MORE”

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Google To Change Arabic Translation Of "Gay" - Google has agreed to change the Arabic translation of the word "gay" within Google's translation tool....[MORE”

=== July 28, 2006 ===

Trulia Distributing Its Maps To Local Realtors - Wertical real estate search site Trulia is making its maps with listings available for no cost to local brokers and realtors. The maps themselves are built on the Google Maps API and reflect local real estate listings drawn from broker feeds and crawling....[MORE”

=== July 26, 2006 ===

Online Ad Spend 9% Of All Ad Spend By 2011 - JupiterResearch reports that online advertising spend is projected to snag up nine percent of the total advertising pie by 2011, with 43 percent of the online ad spend will be search-based ads....[MORE”

=== July 25, 2006 ===

AOL Redesigns Local CityGuides - AOL has launched a beta redesign of its popular CityGuides....[MORE”

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Librarians And Google: Tips Of The Trade - Google attended the ALA Conference in New Orleans and produced a video entitled Tips of the Trade together with some additional text only tips from librarians and other information professionals....[MORE”

=== July 24, 2006 ===

Become.com Launches Search Zoom Filtering Feature - No longer do you have to weed through hundreds or thousands of search results to find a discussion forum or product specs for Aston Martin's Vanquish. With Become, you can search for 'Aston Martin Vanquish' or any other product and then filter by Product Reveiws, Buying Guides, Discussion Forums, and Product Details....[MORE”

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Only 11 Percent Of Searchers Use One Word Queries - OneStat.com published a report detailing that only 11.4 percent of searchers use one-word queries, two-word queries 28.9% leads the bunch, followed by three-word queries at 27.85%, four-word queries with 17.1%, five-word with 8.25% and six-word queries with 3.7%....[MORE”

=== July 21, 2006 ===

TurnHere Tricks Out Google Terra - Local short film production firm TurnHere has a new integration with Google Earth that's kinda neat. When users map a city or neighborhood that TurnHere has a short film about, an icon tags it as such....[MORE”

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More 3D Maps, an iTunes Video Podcast Directory, .CA Goes Mobile & Wildfires Database: Specialty Search Wrap Up - This week.s specialty search wrap up from Resource Shelf includes more 3D mapping tools, a iTunes video podcast directory, the Canadian government mobile edition, a resource for locating primary sources with international news and a wildfires and forest fire real time database.

=== July 20, 2006 ===

Ask.com Adds RSS Smart Answers - The Ask.com blog announced a new feature to its Smart Answers line up today. For example, if you do a search on se roundtable an abbreviation of my blogs name, you will get RSS feed results at the top from my blog. The Ask blog says that the initial list of sites included "was selected based on the most popular feeds chosen by our users in Bloglines."

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Google Labs Launches Accessible Web Search - Google has launched Google Accessible Search, a stripped down version of the Google search results page that also serves up results to sites deemed more accessible to those who are visually impaired.

=== July 19, 2006 ===

11 Ways To Drive Traffic To Your Site - Rand Fishkin at SEOMoz writes up an excellent post he named 10 Remarkably Effective Strategies for Driving Traffic. He has given us 10, plus one bonus idea for driving traffic to your site....[MORE”

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North Korean Missiles & Chinese Helicopter Training Site On Google Earth - Google Earth enthusiasts have spotted what appears to be a scale model mockup of a disputed section of the China-India border, while others track North Korean missile sites in the software....[MORE”

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Google: Semantic Web Faces Webmaster Challenges - For years, Sir Tim Berners-Lee has posed the idea of a semantic web that will be smarter through tagging. I've always said the flaw with this idea is that people make mistakes with tagging. Google's also said this type of thing before, as well -- but Google's director of search Peter Norvig gave fresh pushback yesterday when on a panel with Lee....[MORE”

=== July 18, 2006 ===

Mom's Googling: Be Careful! - A mom decided to Google her daughter. What she found was an article from her daughter named "9 Tips For Surviving The Holidays At Your Republican Parents’ Home"....[MORE”

=== July 17, 2006 ===

Find Great Podcasts - Podcasts are a very good way of keeping up to date with what is going on, they're entertaining, you can play them in the background while you're doing other things - but have you ever tried to find them? Quite frankly, it's been pretty messy and not a lot of fun. However the article "Find great podcasts" is a very useful summary of podcast search engines, directories, and other resources. The comments also provide a useful collection of resources that can be used to find that elusive podcast.

=== July 13, 2006 ===

AdSense Consulting Group Fed Up With Google AdSense - Wired has a story on AdSense, not Google AdSense, but AdSense Consulting, the company who registered AdSense.com back in 1996 and has to deal with people who assume it now has something to do with Google AdSense....[MORE”

=== July 12, 2006 ===

Yahoo's Livesearch Added To Firefox - Yahoo's Livesearch suggested search feature has come to Firefox 2.0....[MORE”

=== July 11, 2006 ===

SuperPages Upgrades Maps With Microsoft - SuperPages, which had dynamic mapping almost before anyone else in local (though it was "kludgey"), has upgraded the mapping on its site using the Microsoft Virtual Earth platform....[MORE”. See also:

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Windows Live Adds Search/Personalized Toggle & 34 New Markets - You can now toggle between search and personalized experience at Windows Live, plus it is now offered in over 30 new markets....[MORE”

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Google To Set Up Offices In Michigan - Google will house up to 1,000 employees in a new facility in Michigan for at technology and call center, with a focus on the the library digitization project....[MORE”. See also: Yahoo Buys Land In Santa Clara.

=== July 10, 2006 ===

Click Packages Draw Local Advertisers Into Search - The Wall Street Journal reports on the "bundle of clicks" search distribution packages that all the major yellow pages publishers in the U.S. are now selling to their local advertisers....[MORE”. See also: The Changing Face of Local.

=== July 7, 2006 ===

Dr. Stephen Hawking Turns To Yahoo Answers For How Humans Will Survive; Bono Posts Too - Wow. Dr. Stephen Hawking, yes, the real Stephen Hawking, has turned to Yahoo Answers for help. And stay tuned, because Yahoo's planning to get U2's Bono to post later today....[MORE”

=== July 6, 2006 ===

Smarter.com Updates Site - The Smarter.com shopping search made 4 major changes to its website. The company introduced a new design, new ranking methodology, clustering beta, and limited crawling....[MORE”

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Google Jockeying - Google jockeying (though it can be any search engine, it just seems that in order to gain attention Google has to be mentioned somewhere) is a situation where a teacher or presenter is giving a lecture and someone (the jockey) sits in the background running searches or using the search engine to demonstrate something that the presenter is talking about....[MORE”

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Daily SearchCast: Search News Via Podcast
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Want to keep up with the latest in search news while you're on the go? Try our podcast, The Daily SearchCast. It's a 10-15 minute recap of the previous day's news. How to tune-in?

  • Subscribe to our main SEW Blog feed, and you'll receive the podcasts automatically when we alert readers to them each day.
  • Subscribe to our special podcast feed, and you'll receive an alert only about new podcasts that we've posted.
  • Tune into WebmasterRadio.FM, where we go out live at 11:30am Eastern and then repeat at 2pm Eastern. The show archive at WebmasterRadio is here.
  • Listen via our Odeo channel, where it's easy to see our past shows and hear them by using little play buttons right within your browser.
  • Listen online or subscribe for MP3 player downloads via our Yahoo Podcasts channel.
  • Listen via iTunes 4.9 or higher. Click here and you should find the show will load automatically in iTunes, if you have it installed. If not, then see further instructions here.

Here are the last three days' worth of shows:

You can find all shows from previous days listed on the Daily SearchCast home page. Just select any file to download it and listed on your computer or digital audio device.

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Our Search Newsletters & Feeds
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News each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

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About The Search Engine Report
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The Search Engine Report is a monthly newsletter that covers developments with search engines and changes to the Search Engine Watch web site, http://searchenginewatch.com/. You may pass this newsletter on to others, as long either part is sent in its entirety. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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