Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Session Summaries from Search Engine Strategies
Day three of Search Engine Strategies has just ended and Rustybrick, Phoenix and others continue to do a great job posting detailed session summaries in the SEW Forums.
You'll find direct links to all of the summaries, here.
Here's just a small sampling of what you'll find:
- Search Engine Q&A On Links
Reps from Google, Yahoo, and Ask Jeeves are on the panel.
- Indexing Summit 2: Redirects, Titles & Descriptions
- Advanced Linking Strategies (via Search Engine Roundtable)
- Executive Roundtable with Search Engine Executives (via SER)
Execs from Ask Jeeves, Yahoo, MSN Search, AOL Search, and Google respond to questions from Danny Sullivan.
Google's Matt Cutts Launches Blog
Google software engineer Matt Cutts is well known to our readers, attendees of our SES shows to those who read up on search issues everywhere. Matt's now launched a new blog where he's sharing stories of being on the front lines of Google indexing and quality control issues, among other topics.
Google Improves Wildcard Matching
Word on the Google Blog that they've improved the underlying algorithm used with their wildcard (*) search operator.
Yahoo Prepares for LinkSpots Launch; Google Considers Expanding Site Exclusions and Testing More "Signals" From Advertisers
DMNews.com has two stories each with comments from Google and Yahoo about new contextual ad services either coming soon or in testing.
Get Google News Search Results as RSS or ATOM Feeds
Google has just joined many news engines (Topix.net, Findory, Yahoo News, RocketNews, and others) and is now officially making Google News search results available as RSS or ATOM feeds. You're also able to create feeds from customized Google News pages as well as various Google News sections (business, technology, etc.). Google's email-based alerts remain available.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.