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Top 10 Search Terms in 10 Categories, July 2008

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending July 26, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.61 honda 2.09
paypal.com 1.22 toyota 1.79
www.paypal.com 0.77 nissan 1.23
pay pal 0.63 harley davidson 1.21
paypal login 0.48 honda motorcycles 1.15
intelius 0.45 ford 1.10
people search 0.42 yamaha motorcycles 0.81
aleks 0.41 suzuki 0.79
experian 0.41 smart car 0.75
people finder 0.31 dodge 0.71
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 1.84 myspace 7.01
imdb 1.32 myspace.com 2.63
fandango 0.79 youtube 2.28
blockbuster 0.61 facebook 1.41
movies 0.52 www.myspace.com 1.13
netflix.com 0.37 you tube 0.79
regal cinemas 0.34 my space 0.73
the dark knight 0.33 craigslist 0.63
cinemark 0.29 youtube.com 0.38
moviefone 0.25 facebook.com 0.38
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.82 viagra 0.51
starbucks 1.25 cymbalta 0.43
pepsistuff.com 1.18 lexapro 0.41
mcdonalds 1.18 alli 0.35
subway 0.85 lyrica 0.30
pepsi stuff 0.70 abilify 0.25
candystand 0.61 chantix 0.24
drpepper.com 0.54 zoloft 0.22
food lion 0.54 yaz 0.22
burger king 0.48 bipolar disorder 0.21
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.49 cnn 3.03
daily kos 0.23 fox news 1.46
livejournal 0.19 msnbc 1.18
360 0.18 cnn.com 1.12
yahoo 360 0.16 news 0.82
myspace 0.14 bbc news 0.57
bossip 0.13 abc news 0.55
area codes 0.13 cnn news 0.37
perezhilton.com 0.12 bbc 0.33
myspace surveys 0.11 ksl 0.32
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.44 hotels.com 0.47
grocery coupons 0.25 six flags 0.28
consumer reports 0.25 holiday inn 0.23
mycokerewards.com 0.20 disney world 0.22
coupons.com 0.19 motel 6 0.20
restaurant coupons 0.14 hotels 0.19
mycokerewards 0.13 disneyland 0.17
free samples 0.13 cedar point 0.17
free stuff 0.13 best western 0.15
free coupons 0.13 days inn 0.15
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending June 28, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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