A look at the average CPC (define) in search by vertical in the U.S. for February 2009, compared to the prior month. Data and research are provided by Efficient Frontier.
| U.S. Average Search CPC by Category, January and February 2009 | ||||||
|---|---|---|---|---|---|---|
| Category | CPC February ($) | CPC January ($) | Change (%) | |||
| Automotive | 0.43 | 0.45 | -3 | |||
| Finance | 1.33 | 1.37 | -3 | |||
| Retail | 0.35 | 0.37 | -5 | |||
| Travel | 0.63 | 0.58 | 8 | |||
Source:  2009 | ||||||
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