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Top 10 Search Terms in 10 Categories, April 2008

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending April 26, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 6.06 toyota 2.22
paypal.com 1.49 honda 2.00
www.paypal.com 0.82 nissan 1.33
pay pal 0.74 ford 1.09
people search 0.68 honda motorcycles 1.00
experian 0.48 harley davidson 0.92
intelius 0.39 dodge 0.88
auctiva 0.36 suzuki 0.80
ebay 0.32 hyundai 0.77
people finder 0.31 yamaha motorcycles 0.71
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 2.14 myspace 6.31
imdb 1.37 craigslist 2.77
blockbuster 0.75 myspace.com 2.76
movies 0.51 youtube 1.81
netflix.com 0.45 www.myspace.com 1.38
fandango 0.35 facebook 0.82
blockbuster.com 0.22 my space 0.76
www.netflix.com 0.21 craigs list 0.66
redbox 0.20 you tube 0.64
regal cinemas 0.19 youtube.com 0.37
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 3.22 alli 0.44
pepsistuff.com 1.19 viagra 0.43
subway 1.02 lexapro 0.34
mcdonalds 0.99 chantix 0.32
starbucks 0.85 lyrica 0.32
candystand 0.52 cymbalta 0.26
dominos pizza 0.51 levaquin 0.24
burger king 0.50 phentermine 0.23
pizzahut.com 0.49 zoloft 0.21
drpepper.com 0.47 yaz 0.21
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 0.51 cnn 2.47
perez hilton 0.37 fox news 1.43
yahoo 360 0.27 cnn.com 1.13
360 0.25 msnbc 1.00
livejournal 0.17 news 0.67
yahoo360 0.17 bbc news 0.66
xanga 0.14 cnn news 0.53
myspace surveys 0.14 abc news 0.45
area codes 0.13 ksl.com 0.39
la salette journey 0.13 today show 0.36
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.24 hotels.com 0.53
consumer reports 0.23 holiday inn 0.23
mycokerewards.com 0.18 disney world 0.23
free stuff 0.14 hotels 0.22
free samples 0.12 trip advisor 0.18
my coke rewards 0.12 disneyland 0.18
mapquest.com 0.09 motel 6 0.17
grocery coupons 0.09 six flags 0.17
mycokerewards 0.08 hampton inn 0.14
shopzilla 0.06 best western 0.13
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending February 28, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over one million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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