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Advertising Placements by Industry and Top Sponsored Links, March 2009

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The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, March 2009
Industry Total Impressions, March 2009 (M) Change From Previous Month (%)
Automotive 7,779.9 47
Business-to-business 4,436.6 38
Consumer goods 10,473.4 5
Entertainment 10,234.6 84
Financial services 35,216.7 34
Hardware and electronics 2,662.0 28
Health 8,124.2 -28
Public services 8,030.9 17
Retail goods and services 16,862.4 -22
Software 6,637.6 2
Telecommunications 29,910.9 48
Travel 11,280.9 70
Web media 31,991.0 11
Total 183,641.1 19
Source: Nielsen Online, 2009

Top 25 Companies by Sponsored Link Impressions, March 2009
Company Sponsored Link Impressions, March 2009 (M)
Google 1,061.9
InterActiveCorp 932.3
eBay 820.2
Spark Networks Inc 657.0
Zencon Technologies LLC 606.7
Cadbury Schweppes 564.8
Bank of America Corp. 554.6
Joost.com 472.0
Rail Europe Inc. 470.5
Yahoo Inc. 456.2
Amazon.com 416.4
sugardaddie.com 386.0
General Electric Co. 363.0
Target Corp. 327.1
ShareBuilder Corp. 296.0
Bottom Line Publications 292.2
The Kiplinger Washington Editors 261.9
Research In Motion 259.8
The Hartford Financial Services Group 258.5
Microsoft Corp. 240.5
The iStore 238.5
InfoSpace Inc. 227.2
InterContinental Hotels 222.2
Discovery Communications 205.3
The Ladders 203.6
Source: Nielsen Online, 2009


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