SEO News

GoTo Makes Overture To New Name

by , Comments

Goodbye GoTo; Hello Overture. That's to be the new name for GoTo, come October 8.

It was nearly a year ago that GoTo announced it was going to change its name. The company wanted something that reflected its new business of distributing search results to others, rather than trying to attract customers to its site.

"Overture is an introduction, and we feel that's what we do as a company," said GoTo's chief operating officer Jaynie Studenmund. "We also felt it was a sophisticated enough name, in case our products expand."

The move to the name in October will also mean a new stock ticker symbol, GOTO being replaced by OVER.

Don't worry -- entering into your browser will still bring you to the right place, even after the name change. GoTo plans to maintain the domain for at least though next March 15.



See the logo, at this placeholder for the future new site of GoTo.

GoTo gambles with new name, Sept. 10, 2001

A bit more about the name change and GoTo's earnings. May No Longer Be a Go-To Stock
Wall St. Journal, Sept. 5, 2001

Longer look at GoTo's business model and finances. Its stock has been down, due in part to insider selling.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus