We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
From the SEW blog:
- Mapping The Minds of Visitors Helps Categorizing, Keyword Development
Bill Slawski, of SEO by the Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords for your marketing efforts.
- SEW Experts: A Look at Latency In Search Engine Ranking
Eric Enge presents a case study of a niche content site that reveals differences in latency involved in each search engine's index, and in how each search engine responds to removed pages.
- Google Acquires Feedburner
As expected, Google announced today that it has acquired Feedburner.
Linking Issues & Social Media
- SEW Experts: Avoiding Low-Quality Links and Link Networks
Justilien Gaspard tells you how to build links while spotting low-value links or links that might be devalued.
- eBay Acquires StumbleUpon
As rumored last month, eBay has acquired social media service StumbleUpon for $75 million in cash.
- Using Log Files To Improve Page Rank Distribution
Sharing link love within a large site poses special challenges.
- Colbert Interviews Wikipedia Founder
With a mix of humor and serious questions, the two discussed the future goals of Wikipedia.
Analytics & ROI
- Search's Place in the Marketing Mix
Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into account when you plan your search activities?
Mobile & Local Search
- SEW Experts: The Local Video Revolution
Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising.
- SpotRunner Dives Deeper into Local
Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer access to local advertisers in the legal vertical by opening up a single point of entry to a broad base of private attorneys.
- Mobile SEO Presents Challenges
Mobile search engine optimization shares some common methods and problems with its Web-based counterpart, but there is a whole set of other issues unique to mobile sites.
- Google Picks Up Geo-locating Photo Service
Google will acquire Panoramio, a Spanish community site that links photos with the geographic location at which they were taken.
Vertical & Specialty Search
- Calacanis Launches Human-edited Search Engine
The former CEO of Weblogs Inc. and GM of Netscape has revealed his latest project: a human-edited search engine/wiki/directory called Mahalo.
- Interview with FeedBurner's Rick Klau
There are benefits to full-post RSS feeds that many people are missing.
Small Business/Big Brand SEM
- How To Market A Website for $100
Patrick Sexton interviewed some major players in the search space and asked them all how would they market their website if they only had $100.
- SEW Experts: Using a Corporate Blog for CRM
Mark Jackson examines how corporate blogging can be used for customer relationship management (CRM).
- SEW Experts: Universal Search for Small Business
Carrie Hill tells you what universal ranking of multiple silos of search results can mean for your small business.
In-House & Outsourcing
- SEW Experts: Nobody Likes to Hear Their Baby is Ugly
Jessica Bowman tells you how to make an SEO presentation that won't ruffle any feathers by gaining prior buy-in along the way.
SEM Industry Issues
- News from SES China
Several intrepid travelers made the trip to Xiamen for SES China last week.
- Google is a Data Company
Google's core expertise is not as a search engine company, or an advertising company. Google is a data company.
- FTC Looking at Google-DoubleClick Deal?
The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google’s planned $3.1 billion acquisition of DoubleClick
- Google Can Now Find Faces
Google Image Search is adding face-recognition technology, as well as new features to filter images from news stories.
More from the SEW Blog
- Mike Grehan Joins Bruce Clay Inc.
Mike Grehan has joined Bruce Clay Inc. as its VP of international business development.
- Check Your Blog Deletions
Six Apart attempted to block what they genuinely believed were inappropriate blogs and it backfired.
- Google Announces Google Gears
Google Developer Day kicked off today with the announcement of Google Gears, an open source project focused on the development of offline web applications.
- Web Is 'Force for Democracy': Schmidt
"Politicians will be forced to be more transparent," Schmidt said.
- Yahoo CTO Retires
Farzad Nazem has decided it’s time to take a breather and has announced his retirement.
- Google Map Directions Have Sense of Humor
When you do a New York City to London request the results tell you to swim the Atlantic.
- 80% of Podcast Listeners Seek Out Products They Hear About
The UK survey also found that 90% of listeners would consider forwarding audio shows to friends.
We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.
- Advertising on the Surface, ClickZ
- Worldwide SEO Myths and Misconceptions, ClickZ
- Adapting To Google's Universal Search, Search Engine Land
- New York Times Live Blogging And The Transformation Of Journalism, Publishing 2.0
- Gates and Jobs Interview Downloadable on iTunes, All Things Digital
- Coverage for First Search Marketing Expo Conference, Search Engine Roundtable
- Remarkable Openness from Google's Black Box Thanks to Saul Hansel, SEOmoz
- How Google Might Handle Fraudulent Adwords Advertising, SEO by the Sea
- How To Be A Gray Hat, Blue Hat SEO
- Soft Cloaking: META Tags, Robots.txt & Sitemaps, YOUmoz
- Search Engine Strategies Mythbusting, Traffick
- Five Reasons Mahalo Might Work, Marketing Pilgrim
- Google’s Internal Company Goals Revisited, Google Blogoscoped
- Best of Google Street View, Google Blogoscoped
- Are SEM Conferences Still Worth Attending?, Search Marketing Gurus
- Startup Search Exposes the People Behind Web Startups, Read/Write Web
- Internet Marketing is Mostly Perseverance, Biznology
- Jason Calacanis & Mahalo: Hypocrites to the End, Eric Lander
- Flashback: Bill Gates, in 1987, forecasts 2007, Todd Bishop's Microsoft Blog
- Jump off now! The CPM advertising model ship is sinking, John W. Ellis
- Know Your Fish, SEO Chicks
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.