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Highlights from the SEW Blog: June 4, 2007

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We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

Analytics & ROI

  • Search's Place in the Marketing Mix
    Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into account when you plan your search activities?

Mobile & Local Search

  • SEW Experts: The Local Video Revolution
    Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising.
  • SpotRunner Dives Deeper into Local
    Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer access to local advertisers in the legal vertical by opening up a single point of entry to a broad base of private attorneys.
  • Mobile SEO Presents Challenges
    Mobile search engine optimization shares some common methods and problems with its Web-based counterpart, but there is a whole set of other issues unique to mobile sites.
  • Google Picks Up Geo-locating Photo Service
    Google will acquire Panoramio, a Spanish community site that links photos with the geographic location at which they were taken.

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • News from SES China
    Several intrepid travelers made the trip to Xiamen for SES China last week.
  • Google is a Data Company
    Google's core expertise is not as a search engine company, or an advertising company. Google is a data company.
  • FTC Looking at Google-DoubleClick Deal?
    The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google’s planned $3.1 billion acquisition of DoubleClick

Searching/Search Technologies

  • Google Can Now Find Faces
    Google Image Search is adding face-recognition technology, as well as new features to filter images from news stories.

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.


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