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Go.com Becomes GoTo

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The Go.com web site has switched over to providing search results from paid listings service GoTo.com, which puts Disney in the odd situation of earning money from the same company it had to pay millions to last year, after a lawsuit over logos.

Disney previously announced that the Go.com site was to close by the end of February. Despite this, the service has continued operating and providing results from its own search listings. That changed as of today, with Go.com's own search engine replaced by paid listings from GoTo.

While GoTo does have some editorial-style non-paid results which come from Inktomi, most of its top listings will be dominated by advertiser links. Consequently, a search for "Disney" on Disney-owned Go.com doesn't find the official Disney.com web site until clicking through seven pages of search results.

Specifically, the Disney.com site appears in position 103, because there are 102 advertisers paying to appear for its name in GoTo's listings.

Ironically, Disney lost a lawsuit against GoTo last year and was forced to pay $21.5 million for infringing on GoTo's logo. Now the company is earning back some of that loss through revenues it is almost certainly gaining by carrying GoTo's listings.

Go
http://www.go.com/

GoTo
http://www.goto.com/

Going, Going, Go.com-Gone
The Search Engine Report, Jan. 30, 2001

Past article about the demise of Go.com.

Pay For Placement?
http://searchenginewatch.com/resources/paid-listings.html

Past articles about paid listings on various search engines.

Search Engines and Legal Issues
http://searchenginewatch.com/resources/legal.html#Trademarks

More about the Go vs. GoTo court case can be found here.

The second coming of Infoseek?
News.com, March 13, 2001
http://news.cnet.com/news/0-1005-200-5125958.html

Go.com -- ahem, Infoseek -- survivors hope to bring back the once popular search engine.

Disney reinvents Go.com with help of rival
News.com, March 12, 2001
http://news.cnet.com/news/0-1005-200-5109535.html

A bit more information on the future of the Go.com site, basically that Disney still doesn't seem to know what to do with it.


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