Below, the top 10 search terms by search volume. Data are provided by Hitwise.
| Top 10 Search Terms by Category, Four Weeks Ending November 29, 2008 (%) | |||
| IT and Internet | Automotive Manufacturers | ||
| Search Term | Search Volume | Search Term | Search Volume |
| paypal | 5.84 | toyota | 1.71 |
| paypal.com | 1.12 | honda | 1.45 |
| paypal login | 1.11 | ford | 1.29 |
| people search | 1.07 | nissan | 1.28 |
| www.paypal.com | 0.53 | harley davidson | 0.90 |
| pay pal | 0.44 | oreilly auto parts | 0.77 |
| intelius | 0.42 | dodge | 0.76 |
| experian | 0.30 | chevrolet | 0.72 |
| auctiva | 0.27 | hyundai | 0.62 |
| paypal account | 0.22 | honda motorcycles | 0.58 |
| Movies | Net Communities and Chat | ||
| Search Term | Search Volume | Search Term | Search Volume |
| netflix | 2.32 | myspace | 6.71 |
| imdb | 1.33 | youtube | 2.47 |
| twilight | 1.29 | my.space.com | 2.24 |
| blockbuster | 0.63 | 2.16 | |
| fandango | 0.55 | www.myspace.com | 0.82 |
| movies | 0.50 | my space | 0.70 |
| netflix.com | 0.37 | you tube | 0.63 |
| redbox | 0.28 | facebook login | 0.37 |
| regal cinemas | 0.28 | youtube.com | 0.37 |
| cinemark | 0.23 | facebook.com | 0.23 |
| Food and Beverage Brands and Manufacturers | Pharmaceutical and Medical Products | ||
| Search Term | Search Volume | Search Term | Search Volume |
| pizza hut | 2.23 | cialis | 0.36 |
| pepsistuff.com | 1.29 | lexapro | 0.32 |
| mcdonalds | 0.87 | viagra | 0.30 |
| starbucks | 0.85 | crohn's disease | 0.29 |
| candystand | 0.63 | cymbalta | 0.28 |
| pepsi stuff | 0.56 | levitra | 0.27 |
| honey baked ham | 0.54 | bipolar | 0.26 |
| kraft foods | 0.53 | mirena | 0.23 |
| dr pepper | 0.48 | zoloft | 0.22 |
| betty crocker | 0.48 | lyrica | 0.22 |
| Blogs and Personal Web Sites | Broadcast Media | ||
| Search Term | Search Volume | Search Term | Search Volume |
| perez hilton | 0.22 | cnn | 4.82 |
| caring bridge | 0.20 | fox news | 2.84 |
| we blog+kansas | 0.18 | msnbc | 1.45 |
| michael savage | 0.18 | cnn.com | 1.41 |
| just jared | 0.17 | news | 0.98 |
| yahoo mail | 0.17 | abc news | 0.69 |
| 360 | 0.16 | cnn news | 0.64 |
| dailykos | 0.16 | bbc news | 0.59 |
| livejournal | 0.15 | foxnews | 0.51 |
| caringbridge | 0.14 | bloomberg | 0.36 |
| Shopping Rewards and Directories | Travel Destinations and Accommodations | ||
| Search Term | Search Volume | Search Term | Search Volume |
| black friday | 1.85 | hotels.com | 0.46 |
| black friday ads | 1.29 | disneyland | 0.32 |
| black friday 2008 ads | 0.81 | disney world | 0.23 |
| black friday sales | 0.58 | carnival cruise | 0.23 |
| black friday 2008 | 0.54 | holiday inn | 0.20 |
| black friday deals | 0.29 | walt disney world | 0.17 |
| coupons | 0.25 | holiday inn express | 0.16 |
| black friday ads 2008 | 0.21 | motel 6 | 0.15 |
| consumer reports | 0.20 | marriott | 0.15 |
| blackfriday | 0.17 | hotels | 0.14 |
 | |||
| View: Top 10 Search Terms by Category, Four Weeks Ending November 1, 2008 | |||
Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.
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