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Top 10 Search Terms in 10 Categories, November 2008

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending November 29, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.84 toyota 1.71
paypal.com 1.12 honda 1.45
paypal login 1.11 ford 1.29
people search 1.07 nissan 1.28
www.paypal.com 0.53 harley davidson 0.90
pay pal 0.44 oreilly auto parts 0.77
intelius 0.42 dodge 0.76
experian 0.30 chevrolet 0.72
auctiva 0.27 hyundai 0.62
paypal account 0.22 honda motorcycles 0.58
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 2.32 myspace 6.71
imdb 1.33 youtube 2.47
twilight 1.29 my.space.com 2.24
blockbuster 0.63 facebook 2.16
fandango 0.55 www.myspace.com 0.82
movies 0.50 my space 0.70
netflix.com 0.37 you tube 0.63
redbox 0.28 facebook login 0.37
regal cinemas 0.28 youtube.com 0.37
cinemark 0.23 facebook.com 0.23
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.23 cialis 0.36
pepsistuff.com 1.29 lexapro 0.32
mcdonalds 0.87 viagra 0.30
starbucks 0.85 crohn's disease 0.29
candystand 0.63 cymbalta 0.28
pepsi stuff 0.56 levitra 0.27
honey baked ham 0.54 bipolar 0.26
kraft foods 0.53 mirena 0.23
dr pepper 0.48 zoloft 0.22
betty crocker 0.48 lyrica 0.22
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.22 cnn 4.82
caring bridge 0.20 fox news 2.84
we blog+kansas 0.18 msnbc 1.45
michael savage 0.18 cnn.com 1.41
just jared 0.17 news 0.98
yahoo mail 0.17 abc news 0.69
360 0.16 cnn news 0.64
dailykos 0.16 bbc news 0.59
livejournal 0.15 foxnews 0.51
caringbridge 0.14 bloomberg 0.36
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
black friday 1.85 hotels.com 0.46
black friday ads 1.29 disneyland 0.32
black friday 2008 ads 0.81 disney world 0.23
black friday sales 0.58 carnival cruise 0.23
black friday 2008 0.54 holiday inn 0.20
black friday deals 0.29 walt disney world 0.17
coupons 0.25 holiday inn express 0.16
black friday ads 2008 0.21 motel 6 0.15
consumer reports 0.20 marriott 0.15
blackfriday 0.17 hotels 0.14
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending November 1, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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