LookSmart Launches Local Search, Plans Directory Expansion
LookSmart has unveiled localized directories for 65 cities or major metropolitan areas in the United States, which are available in conjunction with its web wide listings. In addition, the service expects to greatly enlarge its 800,000 listings after the New Year.
To access the new local listings, choose the Your Town tab, then select your desired area. The Your Town tab will then change to display the area name, and local listings will be available through it. You can also jump back to web wide results by selecting the "The Web" tab. To change your default area, select the "Change Your Town" option that appears in the lower left-hand corner of the page.
The local directories were developed in partnership with Cox Interactive Media and also appear at Cox city sites, such as BayInsider.com and AccessAtlanta.com.
LookSmart also has some regional listings within its main web-wide database, but sites appearing here do not yet appear when viewing categories via the local tabs.
"At the moment, there are separate databases," said LookSmart cofounder Tracey Ellery. "Over a period of time, we'll integrate that data into the overall directory".
In addition, LookSmart says it is getting closer to populating its directory with a large number of site submissions gathered over the past few months.
LookSmart has had long standing plans to allow sites to post themselves instantly in categories where strong editorial oversight may not be necessary, such as lists of schools or clubs. In fact, the service now believes it can do this in most categories.
The idea is that when a user comes into a category, they'll first be presented with a list of top picks as determined by editors. Down at the bottom of the page would be a "More" option. This would show sites that either have not been reviewed or have not been selected as top picks.
"The vast majority of categories will have some ability for suggested sites to be listed, even if they are not on the first page," Ellery said.
Look for the release of these "unselected" sites in the first months of next year.
Of course, editors continue to select sites for inclusion in the existing directory, and LookSmart says even more sites will be appearing as a result of the editor expansion program underway. The company says it currently has 80 editors and plans to increase them to 150 by March of next year, which will in turn enlarge its reviewed listings.
LookSmart abstains from adult advertising
News.com, Dec. 21, 1998
Following the Infoseek/Go lead, LookSmart dumps porn ads.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!