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Top 10 Search Terms in 10 Categories, January 2009

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending January 31, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 6.19 toyota 1.68
paypal login 1.33 nissan 1.55
paypal.com 1.19 honda 1.55
people search 0.91 ford 1.40
www.paypal.com 0.65 harley davidson 0.92
pay pal 0.54 dodge 0.80
experian 0.43 hyundai 0.76
intelius 0.35 oreilly auto parts 0.75
ebay 0.25 chevrolet 0.68
auctiva 0.17 suzuki 0.59
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 2.43 myspace 6.14
imdb 1.47 facebook 3.06
blockbuster 0.57 youtube 2.21
movies 0.53 myspace.com 1.95
fandango 0.53 www.myspace.com 0.75
netflix.com 0.41 my space 0.68
redbox 0.33 facebook login 0.67
twilight 0.33 facebook.com 0.58
regal cinemas 0.27 you tube 0.55
movie times 0.23 youtube.com 0.30
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.63 alli 0.61
starbucks 1.02 zenni optical 0.31
mcdonalds 0.83 cymbalta 0.31
subway 0.82 viagra 0.26
dominos 0.60 cialis 0.26
burger king 0.50 www.lynncore.com 0.26
kfc 0.48 lexapro 0.20
happymeal.com 0.44 affordable dentures 0.18
dominos pizza 0.44 medical supplies 0.18
special k 0.41 levaquin 0.18
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.22 cnn 4.23
caring bridge 0.21 fox news 1.86
la salette journey 0.17 cnn.com 1.21
area codes 0.15 msnbc 1.18
weather forecast 0.15 bbc news 0.71
myspace 0.14 cnn news 0.61
the dirty 0.13 news 0.61
michael savage 0.13 abc news 0.52
just jared 0.13 foxnews 0.50
bodybuilding.com 0.12 bloomberg 0.38
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.26 hotels.com 0.43
coupons 0.24 carnival cruise 0.31
free samples 0.16 disney world 0.30
free stuff 0.15 disneyland 0.30
grocery coupons 0.11 walt disney world 0.23
pch.com 0.13 superbowl 2009 0.17
mycokerewards 0.11 trip advisor 0.17
mycokerewards.com 0.10 royal caribbean 0.16
printable coupons 0.08 holiday inn 0.16
my coke rewards 0.08 super bowl 2009 0.14
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending December 27, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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