SEO News

Average Search CPC Data by Category for May 2008

by , Comments

A look at the average cost-per-click in search by vertical in the U.S. for April and May 2008. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Average Search CPC by Category, April and May, 2008
Category CPC May ($) CPC April ($) Change (%)
Total finance 2.96 2.85 4
Mortgage 3.15 2.86 10
Auto finance 1.93 1.79 8
Insurance 10.63 9.49 12
Travel 0.74 0.76 -3
Automotive 0.49 0.49 0
Retail 0.45 0.40 12
Dating 0.40 0.38 5
Source: Efficient Frontier 2008

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

Recommend this story

comments powered by Disqus