What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:
Title Tag Questions
High Rankings Forum
"It's actually pretty rare to see a call to action in a title tag. That's usually in the on-page content and the meta description tag. That doesn't mean that the title necessarily requires repetition."
Is Your White Hat Fading in the Wash?
Search Engine Watch Forums
"Is the following use of CSS to apply an H1 to our company logo a little bit black-hat? A SE bot should see the text without any problem but is it a legitimate use of an H1?"
Redirection of .htm Pages on IIS
High Rankings Forum
"The problem is that I'm using external Windows hosting, and the only access I have to the IIS is that of creating custom error pages. In addition, since the pages are .htm, I cannot use vbscript for server redirection and any html refresh may be seen as spam by the search engines."
Loophole in AdSense PPA Allowing Advertisers to Not Pay Publishers?
"If the visitor finds something and purchases it, and the something isn't what was advertised in the ad, does that mean the publisher just generated a sale for the advertiser without earning any compensation?"
Site Mapping Software Recommendations
"I'm looking for some software that can give me a visual map of a website. I really want something that can give me an overview of the size and structure of a site visually. Can anyone recommend anything?"
My Domain is Dying
Search Guild Forums
"I went from #3 to #13 in the last couple weeks. Now I just checked it and I'm not even in the top 30. I can't figure out what is going on or what to do. It has been in the top ten of Google for almost a good 2 years."
0 Conversions & $10,000 Spent on AdWords
"We have 2-3 version of landing pages, great prices but no conversions : 0. We have spent $10K and 0, I don't get it. Not to mention that the owners are breathing down my neck for results."
We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.
- Search Engine Strategies '07 New York Session Coverage Roundup, Search Engine Roundtable
- Google's Acquisitions Chief Looking for 'Crazy' Ideas, Bloomberg
- Use Google AdWords & AdSense Distribution Data to Broker Direct Ad Deals, SEO Book
- What Does Google Think You Look Like?, Read/Write Web
- Google Reader Patent Applications, SEO by the Sea
- CEO Of Rivals Involved In Securities Fraud; May Kill Yahoo Acquisition, TechCrunch
- The Evolution Of Search, Search Insider
Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!