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The Search Engine Update - Number 219 - April 19, 2006

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THE SEARCH ENGINE UPDATE
April 19, 2006 - Number 219

By Danny Sullivan
Editor-In-Chief, Search Engine Watch
Copyright (c) 2006 Incisive Interactive Marketing LLC

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In This Issue
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+ My Decade Of Writing About Search Engines
+ New Shopping & Patents Correspondents
+ SES: Forward Planning & SEW Live In Seattle!
+ SEW Members Articles
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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My Decade Of Writing About Search Engines
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Ten years ago this month, I first starting writing publicly about search engines. To mark the anniversary, I've done a long piece, My Decade Of Writing About Search Engines, that looks back on how I got started with Search Engine Watch and recounts some stories I think are worth noting year-by-year. I hope both those new and old in the search industry will find the recap interesting.

My deep thanks also to all the Search Engine Watch readers who've supported me and the site over the years, especially those of you who are members. We're looking to expand some benefits for you in the near future, so expect news on that come!

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New Shopping & Patents Correspondents
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We have two new people to welcome aboard to the Search Engine Watch team, Brian Smith & Bill Slawski. Both are now posting items to our Search Engine Watch Blog.

Brian is posting items relating to the shopping search space in particular and other vertical search areas in general. Brian's done a great job watching over shopping search at his ComparisonEngines.com blog, which he will also still be maintaining. We're glad to have him on board to help keep our own readers better informed on shopping and vertical search.

Bill Slawski's done a wonderful job exploring what various patents might reveal about how search engines operate on forums such as Cre8asite and at his own SEO By The Sea blog. He'll be keeping SEW readers abreast of new patents and what insights they might give, as well as interesting search research. Occasionally, he'll also post news about search acquisitions, as well.

Welcome, Brian & Bill!

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SES: Forward Planning & SEW Live In Seattle!
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April's a busy month for our Search Engine Strategies conferences, with shows happening in Japan, Italy and Toronto. Chris and I will be at the Toronto show next week. Chris has organized that event, and I'll be doing a keynote for it.

In May, our Search Engine Watch Live event happens in Seattle. This is a low-cost, half-day information and networking event. We have two panels and lots of time for search marketers in the area to talk informally. I'll be there, as will SEW managing editor Elisabeth Osmeloski who is organizing the event. Local guest speakers from the greater Seattle-area include Jennifer Slegg, Rand Fishkin and Heather Lloyd Martin. More details are available here.

At the end of May, May 31 through June 2, SES London happens. It's our longest-running non-US event and the first to expand to three days. Then in July, SES Latino happens in Miami, our first event targeting the US Hispanic and Latin American market.

August sees our regular SES event return to the US. SES San Jose happens early in the month, and my timeline on when you can expect that agenda is posted here.

Doing forward planning beyond this? See the Search Engine Strategies site and also keep an eye on the Search Engine Strategies Blog. News of our SES Local Edition event in Denver this September and our SES Multimedia Edition event in LA in October will be up shortly.

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SEW Members Articles
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Below are articles published since the last newsletter exclusively for Search Engine Watch members. In between newsletters, you can now also find any new articles listed on the Search Engine Watch Members Area home page. Past articles can be found in the Members-Only Articles Archive area. Need to come up to speed on a particular topic? Browse articles from Search Engine Watch and across the web in the Search Topics area.

=== Apr. 19, 2006 ===

Branding through Search: Strategies & Tactics - Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics.

=== Apr. 18, 2006 ===

Divining the Future of Search Engine Advertising - What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and Ask's IAC.

=== Apr. 7, 2006 ===

Eva Longoria In Google Earth & Other Google Earth Deals - I skipped the entire iPod from outer space thing last month because it was clearly a hoax. But Desperate Housewives actress Eva Longoria being viewable in Google Earth is not. Well, sort of.

=== Apr. 5, 2006 ===

Google Real Estate? It's Google Base Again, Google's Vertical Play - New reports of Google Real Estate are simply what we've covered before, Google Base results flowing into regular Google. But it's interesting to see how Google's delivering on the promise of Google Base as the engine that drives a variety of vertical search engines, plus how it's skipping the step of creating standalone sites for each vertical. I think those will still come, but the current moves that underscores what I've been saying to marketers for ages now -- pay attention to vertical search.

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== Apr. 19, 2006 ===

Google's Matt Cutts Confirms AdSense Bot Helping Googlebot With Indexing - Google's Matt Cutts confirms that the AdSense mediapartners bot is doing double duty by not only targeting ads for AdSense but also indexing for the regular Google search database, in a bandwidth saving move. Matt also noted that there is no advantage to being indexed by one bot or the other, however, those cloaking content and serving different pages to each bot could run into problems in the search index.

=== Apr. 18, 2006 ===

New Click Fraud Index Aims To Quantify Click Fraud Rate - A new Click Fraud Index service that reports click fraud rate among those monitoring through its network to be 13.7 percent. The big caveat to keep in mind is that this rate only takes into account data from those who are part of the Click Fraud Network, which is backed by click fraud auditing company Click Forensics. The company does say this one the Click Fraud Index page, but despite this, some might assume the figures represent an industry-wide estimate.

=== Apr. 14, 2006 ===

MSN Windows Live Search Getting Answers Service; May Partner Or Acquire Eurekster - Microsoft may be buying or partnering with Eurekster to bring social search features to its MSN Window Live Search service. An question answering service is also coming.

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Search Engines Forum Spotlight - Links to the week's topics from search engine forums across the web: Google Confirms Mid-Page 'See Results For' Section No Longer A Test - How to Approach a Company About their SEO? - Google Buys Search Algorithm Invented by Israeli Student - Should SEO Be Part of Journalism 101? and more.

=== Apr. 13, 2006 ===

Google Calendar Makes an Impressive Debut - Google has released its long-rumored calendar service, offering an appealing set of features that makes it easy to keep track of your own schedule and share calendars with others.

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Da Vinci Code Promotion Puts Ad On Personalized Google Home Page - Is it true? Has the Google home page gotten its first ad? There's a new Da Vinci Code promotion that puts a puzzle on the Google home page through cooperation between Google and Columbia. You could call it an ad, but you've got to roll out the qualifications.

=== Apr. 12, 2006 ===

Microsoft Launches Windows Live Academic Search - Microsoft has rolled out Windows Live Academic Search, a targeted search service focused connecting students and researchers with peer-reviewed scholarly information.

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New Global Satellite and Aerial Imagery Added to Yahoo Maps - Yahoo has beefed up its Yahoo Maps beta with several new features, including more comprehensive and detailed coverage than most of its competitors. Yahoo says Yahoo Maps now offers complete, detailed maps and high-resolution satellite imagery for all of lower 48 United States.

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Yahoo's Farechase Adds Features - Yahoo has announced that its Farechase travel service is "generally available," with a number of new features including integration with Yahoo web search, a social search tool called Trip Planner that enables users to create, tag, share and print personalized trip itineraries, and the integration of Yahoo Maps with satellite imagery so you can check out whether that hotel actually has a beachfront location or not.

=== Apr. 11, 2006 ===

Searcher Behavior Research Update - Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers.

=== Apr. 10, 2006 ===

An Evening with Danny Sullivan - A favorite session for many at Search Engine Strategies is the evening forum with Danny Sullivan, a lively give-and-take between the conference chair and show attendees.

=== Apr. 7, 2006 ===

Search Engines Forum Spotlight - Links to the week's topics from search engine forums across the web: EarthLink & Google Win San Francisco Wi-Fi Bid - Position Preference - New Feature For Google AdWords - Pros & Cons of SES & WMW Conferences - PPC Agency Key Performance Indicators, and more.

=== Apr. 6, 2006 ===

MSN Search Goes Down - MSN Search goes down for nearly three hours.

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Google Confirms Midpage "See Results For" Results Out Of Testing -- What Should They Be Called? - I griped recently about Google not committing to some of its user interface experiments. Well, they have with one of them, those middle-of-the-page "See results for" suggestions that some have seen. They have been declared officially part of the Google web search results pages, not just an experiment that might go away. More about this below, plus a call for people to suggest a common name for them.

=== Apr. 5, 2006 ===

Yahoo Enhances My Web with "People Centric" Tools - Yahoo's My Web offers both personal and social search features, but until now you've had to go through Yahoo 360 to invite others to share information. Later tonight, Yahoo will be dropping that requirement, allowing you to add anyone as a contact if they have saved public information in their My Web accounts.

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from any of the Search Engine Watch staff who post to the blog.

=== Apr. 19, 2006 ===

Fox Interactive Media Invests In SimplyHired, Levinsohn To Join Board - The vertical search space continues to attract interest from major media companies. This morning, SimplyHired announced it raised $13.5m from Fox Interactive Media (FIM) and Foundation Capital....[MORE”

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Former DoubleClick Execs Launch ShopWiki, New Shopping Search Engine - ShopWiki, a new shopping search engine founded by former DoubleClick executives, takes a different approach than the current breed of comparison engines to address some issues.

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Yahoo Pondering Free & Low-Cost WiFi - OK, Google, we'll see your free WiFi plans and sort of match you maybe, says Yahoo. Yahoo Testing Free Wifi Product from TechCrunch covers Yahoo running a survey about giving people free WiFi access to reach Yahoo Messenger and a $7.95 per month plan to hit the internet overall. Hey, I'm ready to sign-up! Sounds like a nice, cheap backup for when my EVDO isn't working.

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Chris Pirillo Search Podcasts From SES NY & Googlefasting - I'm belated in getting a link up to Chris Pirillo's many podcasts he did out of the Search Engine Strategies show last month. He talked with a ton of people on a huge number of topics, which you'll find listed here. I really enjoyed talking with him about his Googlefasting project, where he found he could live without Google, but he didn't want to...[MORE”

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Interview With Ask's Jim Lanzone - John Battelle continues rolling along with his new interview series, this time talking with Jim Lanzone, senior vice president and general manager of Ask. Jim delivers up usual good comments on moving past "10 blue links," improving relevance and freshness, coopetition with Google and more.

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Revenues Up, Profits Down But Yahoo Meets Earnings Expectations - Yahoo reported a 22 percent drop in first quarter profits but met the expected earnings forecast. Yahoo profit slumps 22% in quarter from the New York Times has more details on yesterday's earnings call. Search and branding advertising revenue (sadly, they get lumped together) rose 35 percent....[MORE”. See also: Yahoo Executives Exercise Almost $300 Million Shares In 2005.

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A Poster Of Google Search Commands - Can't remember special commands that help in doing special searches at Google (and often work elsewhere, as well). The latest edition of Google's newsletter for librarians points to two posters you can print with the commands. Suitable for framing -- well, for tacking to a wall, you might find them handy. Need something more comprehensive? There's also the long-standing Google Cheat Sheet.

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New Search Patents: April 18, 2006 - Is That A Tricorder In Your Pocket? - There were 4251 patents granted on April 18, 2006. Following are five that looked like good candidates for my first post on search patents as SEW's new patents correspondent. They include a Yahoo patent on money exchanges; a Google patent on controlling access to documents based on URLs, another on personalizing results; Gateway's social tagging-like patent and a GeoVector's patent on a rudimentary tricorder-like device. See also:

=== Apr. 18, 2006 ===

Google Australia In Need Of Female Engineers - The Sydney Morning Herald reports that Google is having a rough time finding female engineers to work in Australia....[MORE”

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Yahoo Buys Meedio, Gains TiVo-Like Tech - SiliconBeat reports that Yahoo has purchased Meedio, a company that creates home automation software that runs on TVs, PCs, touchscreens, and wireless PDAs....[MORE”

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comScore: Google Leads On March 2006 US Search Share - You may have seen some rumblings a couple of weeks ago about Google being up in search traffic compared to competitors, based on comScore figures. I'm going to do a big drill down on that later this week, bringing in some NetRatings and Hitwise figures as well. But more comScore figures have just arrived for March, so here they are....[MORE”

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Trademark Concerns Arise in Australia Over Search Ads - The Age reports on possible legal repercussions of buying a trademarked keyword names. Telstra, an Australian based telecom company, was buying the name AAPT at Google AdWords, which is the trademarked name of its competitor AAPT. AAPT sent Google a complaint to remove the ads, the ad was not removed as of yesterday. Hat tip to IPKat.

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Search Ads Getting More Attention From Big Advertisers - The Wall Street Journal ran an article named Once-Wary Industry Giants Embrace Internet Advertising yesterday. It discusses the recent shift in large retailer ad budgets towards online ads. For example, Pepsi-Cola is expecting its online spend to increase to between "5% and 10% of the overall ad budget in 2006, from 1% five years ago." Also Anheuser-Busch is expecting its ad spend for online advertising to double in 2006, to account for 5% of the overall advertising budget. Business Week is running an article calling out the same theme, "Rise Of The Lowly Search Ad." The Business Week article shows some of the more unique ways of using keywords to reach potential consumers.

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TechCrunch Rates Yahoo Maps The Best Mapping Service - TechCrunch has an outstanding review of mapping services offered by Yahoo, Google, MapQuest, Ask.com and MSN. The review takes you through scoring on views, navigation, mapping routes, functional actions and services and pricing. Overall, Yahoo maps wins over the other mapping services. Read the full review at TechCrunch. Oh, I have my own little and un-comprehensive review on mapping services based on driving to Toronto next week.

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Ask.com Remembers San Francisco's Great Quake Of 1906 - As a native Californian, plus having had my mother and sister live in San Francisco for twenty years, the Great Quake Of 1906 is pretty much ingrained in me. It's the 100th anniversary of the quake today, and Ask has a short guide up to some information about it -- plus they are doing a variety of Smart Answer results for searches on the topic. Disappointingly, Google, MSN and Yahoo aren't doing anything like this for searches on "san francisco quake" or "1906 quake." But Google News and Yahoo News bring up plenty of stories about the anniversary, as does Topix.

=== Apr. 17, 2006 ===

Yahoo Adds New Senior Managers - News.com reports that Yahoo has named Ash Patel as Yahoo's new chief product officer and Qi Lu as Yahoo's senior president of engineering for search and marketing. Ash Patel will report to COO Dan Rosensweig with his responsibility being in global product strategy and development. Qi Lu will report to Farzad Nazem, Yahoo's CTO.

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Keyword Prices Drop Slightly In First Quarter 2006 - Fathom Online releases a report that shows that keyword prices, on average, have dropped from $1.43 at the end of 2005 to $1.39 in the first quarter of 2006. The price drop was "not surprising" according to Fathom Online, stating that Q4 prices were higher due to the "seasonal nature of advertising."

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Conversion Value Revealed When Using Google AdWords Conversion Tracker - When using the Google AdWords Conversion Tracker, you just may be revealing more about your conversion values than you might realize. When using the advanced option conversion value, the value you attribute for each conversion is revealed right in the on-page javascript you add to the site in the form of "var google_conversion_value = 9.99"....[MORE”

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Branded Searches Lead To Non Company Site 15% Off The Time - ClickZ reports on a Hitwise study that shows that 15% of branded searches lead to competitor's sites, comparison shopping engines and affiliates as opposed to the official brand Web site....[MORE”

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Finding Public Radio Podcasts - Gary Price reports on Public Radio Fan's podcast directory with over 650 currently active podcasts from public radio stations around the world. You can sort by category, by name, or by source - there seems to be about 35 different podcast categories listed.

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Google Travel Coming Soon? - Is it just a job for someone to sell ads to the travel industry or a Google play to have its own travel search engine?....[MORE”

=== Apr. 14, 2006 ===

MSN Windows Live Search Getting Answers Service; May Partner Or Acquire Eurekster - Microsoft may be buying or partnering with Eurekster to bring social search features to its MSN Window Live Search service. An question answering service is also coming.

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Terrorists & Extremists Worry About Their Search Privacy - Worried that governments might spy on you through search engines? So are terrorist and extremist groups. Terrorists' Web Chatter Shows Concern About Internet Privacy from the Washington Post covers how one extremist web site warns against using Google and the Google Toolbar (which the post calls a relatively new product. It's been around since at least 2001).

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Microsoft's Search By Camera Phone Research Project - Microsoft's Camera Phone Search Project and Other Camera Phone Search Tech from ResourceShelf covers a new Microsoft Research project allowing you to take pictures of things in order to get search results back about it....[MORE”

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New Schmidt Interview With Charlie Rose - Google CEO Eric Schmidt Sits Down For TV Interview With Charlie Rose from Gary Price over at ResourceShelf recaps a recent interview between Google CEO Eric Schmidt and Charlie Rose of PBS. Nothing really earth shattering or new that readers haven't heard before, but the summary covers the usual stuff about 20 percent time.

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Cuban's IceRocket Sold To Think Partnership - Cuban Sells Blog Search Engine from Red Herring covers marketing firm Think Partnership planning to purchase the IceRocket blog search engine, which is coowned by billionaire Mark Cuban....[MORE”

=== Apr. 13, 2006 ===

Zillow Adds Birds-Eye Imagery - Zillow, the real estate portal I wrote about several weeks ago, has added birds-eye aerial photography from Microsoft's Virtual Earth to complement its maps and own satellite images of U.S. neighborhoods (here's an example). The images are available for a few dozen cities with more to come.

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Talking With Frucall, New Comparison Shopping Service For Your Phone - Frucall, a mobile shopping comparison service, launched in beta last week. I've tested Frucall for books and electronics and found the system fairly easy to use (figuring out bar codes turned out to be the most difficult part of the process). More importantly, when I tested Frucall in a local BestBuy, the service consistently delivered competitive prices. Following is my email Q&A with Nasser Manesh, CTO of Frucall....[MORE”

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Yahoo To Bundle Search On For New Helio Cell Phone Service - Via Yahoo's Russell Beattie, news that Yahoo is partnered with Helio, the new Earthlink-backed mobile phone service coming for the US. Yahoo Search, along with other services, will be bundled into handsets. Release is here.

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Euro Conference On IR Recapped - What? You didn't make the European Conference on Information Retrieval in London this week? Don't fret. Xan Porter did and has a rundown here, with one interesting paper from Microsoft Research on how key terms appearing in a URL can be used to predict if a page has a good answer....[MORE”

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Google Shareholder Dreams Of A One Share, One Equal Vote World - Google shareholder wants two-tiered stock structure dismantled from the San Jose Mercury News covers how a pension funding holding a tiny amount of Google shares will push at the upcoming shareholder's meeting for the two tier voting structure to be dismantled....[MORE”

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Baidu & Intel Partner On Search Apps - Last month, Google was reported as switching from Intel to AMD chips for its servers. Today, Intel China and Google's big China rival Baidu have announced their own partnership, one to cooperate on search applications for PCs and phones....[MORE”

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Google Local Gets New Head - Via Technorati, Google Local to Be Lead by Classified Ventures Exec from The Local Online notes that Sam Sebastian is now apparently head of Google Local. His exact title is not stated. Sebastian oversaw the Homescape site for Classified Ventures, a joint venture backed by major newspaper publishing companies such as Gannett and Knight Ridder. Google Recruits Local Ad Exec from ClickZ has confirmation from Google and a few more details.

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Traffic-Power Case Against SEO Book Dismissed - A bit of catch-up, Aaron Wall of SEO Book notes that the case against him filed by Traffic-Power.com was tossed out of court on jurisdiction issues....[MORE”

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Small Businesses Getting Local - Local Search Advertising Pays Off For Small Marketers from BusinessWeek taking a short look at how small businesses are looking more to search engines now that they can buy locally targeted ads.

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Typo Domain Spotting Tool & Domain Registration Stats - I've got some domain name related items I'm throwing into this post: a new typo-domain spotting tool from Microsoft, new stats on the difficulty of getting a short domain plus stats on how many sites there are on the web....[MORE”

=== Apr. 12, 2006 ===

Google Buys Dulance; To Open Russian Research Center - Sergei Burkov, Founder & CEO of Dulance will run Google's development center in Russia and has acquired Dulance....[MORE”

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Google's Chinese Censorship "Absolutely The Right Move," Says CEO Schmidt - Wow. Google's apparently not feeling bad about censoring for China anymore. When it happened, there was all that hand-wringing about balancing a compromised mission versus not being there at all. Google even created an evil scale to decide just how bad censoring would be. Now along with news of Google's new Chinese name, Google Blogoscoped points to an Associated Press article where Google CEO Eric Schmidt is quoted as saying the decision was "absolutely the right one"....[MORE”. See also: Google's New Name In China; Corn Song.

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Google Adds Pricing Model To Google AdWords API: Opens Commercial Use - Word comes from the Google API blog that Google has changed the AdWords API Beta Program. They will be specifically modifying the quota allocation system & pricing model, which requires an updated terms and conditions to allow use of the API for commercial reasons.....[MORE”

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Google's Search & AdWords API Engineer Leaves Google - Angelo Embuldeniya reports that Nelson Minar has decided to leave Google. Nelson Minar was responsible for working on the Google search and AdWords APIs. He has been on leave at Google for over six-months, but he has made his decision recently to leave Google officially.

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Simply Google Places Most Of Google Services In One Place - So Google has dozens and dozens of services and search features out there. Heck, I forget how to locate some of these services when I need them. Phil Bradley found a new site that places many of Google services all in one spot. The site is named Simply Google. It contains links to Google Sites, "Google Fun", Google Downloads, Google Blogs, other search blogs, and quick access to Google Searches. Danny has this listed as #5 on his 25 Things I Hate About Google, since Google didn't make it easy to find all of their services, this site has taken the initiative.

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Some SEO Resources For Flash Sites - Flash and multimedia content has always presented SEOs a challenge when it comes to ranking that content and those pages in search engines. Garrett French discovered a post by Natasha Robinson who decided to take on the challenge of working on a framed-flash site for a client and making it rank well. In her post she documented several SEO flash resources worth checking out.

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Google Expand & Collapse Results With Embedded Images, Content & Search Site? - Michael Nguyen spotted a post by Dave Winer that shows Google testing this weird expand and collapse Google search user interface. Basically, a search on Canada brought back little blue arrows on the left of the page title, when you clicked on the arrow, it displayed a picture, content from the site and a "search this site" box. For an image of it in action, see here.

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Google Hiring Google Audio Employees - Garett Rogers reports that Google has posted several jobs openings specifically for "Google Audio"....[MORE”

=== Apr. 11, 2006 ===

Webmaster Eyes Paints Google PR On Your Home Page - I reported this morning on a tool at Webmaster Eyes that overlays Google's PageRank bars on top of your pages. The tool works somewhat like how Google Analytics, ClickTracks and other Web analytics pages overlays click through data on your most popular links....[MORE”

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Whois.sc Changes Name To DomainTools.com - Popular domain name registration name look up, Whois.sc, has changed their name to DomainTools.com, Gary Price reports. The name change was because the company wanted to broaden their focus, the name allows them to be a "little more tool focused and a lot more domain focused." The new name comes with a new design and nicer interface.

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Time Warner Cable Can Auction Off TV Ads - Reuters reports that Time Warner Cable currently has the ability to run AdWords like auction based selling for its video-on-demand channels....[MORE”

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More On Google's Japan Mobile Ads - Last Friday I reported that Google was testing mobile ads in Japan. I just noticed via RSS that Google issued a press release on this that explains the ads. You can also view pictures of the ads in action at here.

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DNS Cache Poisoning & Hijacking Search Results - I reported earlier this morning that some scam artists are using DNS Cache Poisoning to redirect your PPC and organic listings to other pages....[MORE”

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Matt Cutts Requests Spammers To Document Search Spam Techniques - Matt Cutts of Google posted a funny entry where he notes that he will be on the program committee for AIRWeb, Adversarial Information Retrieval on the Web, this year. He sarcastically asks search spammers to submit their tricks and ideas on how to spam search engines. If you really want to submit your techniques, the call for papers can be found here.

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Niall Kennedy Joins Microsoft's Windows Live - Formerly Technorati worker Niall Kennedy writes that he will be joining the Microsoft's Windows Live division next week to create a "feed syndication platform"....[MORE”

=== Apr. 10, 2006 ===

Yahoo Denies Scandinavia Testing - Yahoo has said they aren't testing a new paid listings system in Scandinavia. See also: Yahoo "Project Panama" Testing New Ad Ranking System.

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Cairo Closes Doors - Just wanted to follow up to Danny's post last month about ShopLocal winning its crawling case against Cairo. Cairo has now closed the site and states at the bottom of the page, "for great deals and sales in your area please visit www.shoplocal.com."

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Chinese SEMs Accuse Google & Baidu Of Stealing Clients - David Temple found an article that shows that 637 Chinese search marketing companies have reported Google and Baidu have stole their clients....[MORE”

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Newspapers Thinking More About SEO - This Boring Headline Is Written for Google is an interesting look from the New York Times about how newspapers are learning to adapt to search engines, in particular to ensure headlines are targeted toward using terms that people are searching for, rather than grabbing attention but being non-descriptive....[MORE”

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Privacy Concerns Over Free Google Wi-Fi & Plans To Expand To New Cities - Poor old Google. No matter what they do, there's always some preexisting privacy issue they suddenly get blamed for. This time it's over the plans to support free wi-fi access in San Francisco with ads and how that means people will be tracked across the city....[MORE”. See also: Google & Earthlink To Win San Francisco Wireless Contract.

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Google Effect Of Domain Name Expiration & Change Of Ownership - Last Friday, I wrote about the perceived issues with changing ownership of a domain and the impact it can have on the Web sites Google ranking....[MORE”

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Keyword Research Tools And Keyword Data Figures - Aaron Wall has a nice write up on many of the keyword research tools available today. He runs down some of the pros and cons with each, as well as gives you a list of items you should be aware with for any of these tools....[MORE”

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Google Hires Orion Search Engine Creator; Gets Extraction Algorithm - Google gets a new search algorithm to help with related queries and extracts, but the move seems more about hiring the creator of it....[MORE”

=== Apr. 7, 2006 ===

E-consultancy UK Shopping Comparison Engine Buying Guide - Linus Gregoriadis of E-consultancy recently published a shopping comparison engine buyer's guide focusing for the UK market. E-consultancy estimates that shopping comparison engines made between #120m and #140m in UK revenue during 2005....[MORE”

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Some Confirmation On Google Health - We've blogged earlier on rumors that Google might be developing a Google Health service and that Adam Bosworth might be involved as the "chief architect" of it. Now some confirmation from Google....[MORE”

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MSN, Yahoo Seek SEO People To Help Them Rank Better - There's still the occasional person who I encounter who thinks that SEO overall is somehow wrong to do or something the search engines frown upon. Yahoo, MSN & Ebay recruiting - SEO hits the big time is an example of why this isn't so. It covers how Yahoo, MSN and eBay in the UK are all recruiting internal SEO people to help promote their own sites....[MORE”

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Yahoo Go Mobile Search & Portal Tools Coming To BlackBerry - The Yahoo Go mobile search and portal applications announced earlier this year are coming to BlackBerry users. The companies announced a partnership yesterday. You can't get it yet, but watch this page for more. That page also has tips on how to get some of the same Go services now on your BlackBerry until the Go application makes it easier.

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Yahoo to Reduces U.K. Agency Search Ad Commissions - Netimperative reports that Yahoo Search Marketing is reducing the commissions they give U.K. third-party search ad agencies from 15% to as low as 5%. Starting July 1st, Yahoo will offer a 5% discount "on total monthly gross spend to agencies spending from #20,000 to #79,999 per month on advertising on Yahoo search." Advertisers who spend more than #80,000 will earn a 10% commission.

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Google Maps API Version 2 Released - Google announced earlier this week that the new version two of the Google Maps API is now available. There is now no daily API call limit to Google Maps and if they do put ads in the maps, they will notify you 90-days prior via the blog. Other features include....[MORE”

=== Apr. 6, 2006 ===

Search Marketing Magazine Coming Soon - Boris Mordkovich has been after me to mention his forthcoming quarterly magazine, the Search Marketing Standard. And I'm happy to do so, since it's definitely looking real now....[MORE”

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Google Releases Google Toolbar 2.0 for Firefox - The Google Labs page recently posted a link to Google Extensions for Firefox, with a new version of the Firefox toolbar available. The 2.0 feature set has added "Enhanced Search Box," "Subscribe to Feed," "Google Safe Browsing," "Send with Gmail," and "Custom Layouts." You can download the toolbar at google.com/tools/firefox/toolbar/ and for a full list of the features click here. Despite saying you can use your preferred newsreader, Google tells me the only readers supported are Google Personalized Homepage, Bloglines, Firefox Live Bookmarks, My Yahoo, NewsGator and Pluck.

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Search Technologists Flake & Broder Speak - There are two good interviews with search technologists out there for us to read. John Battelle posted A Frank Interview with Gary Flake yesterday. Battelle introduces Gary Flake as "a veteran of Overture, Yahoo and now Microsoft's vaunted research labs (he's founder and director of the new "Live Labs.")" Also about a month ago, the Yahoo Search Blog posted "A chat with Andrei Broder" Part I, Part II and Part III. Andrei Broder was the VP of research and chief scientist at AltaVista, and is now the Yahoo Research Fellow and Vice President of Emerging Search Technology.

=== Apr. 5, 2006 ===

Yahoo Enhances My Web with "People Centric" Tools - Yahoo's My Web offers both personal and social search features, but until now you've had to go through Yahoo 360 to invite others to share information. Later tonight, Yahoo will be dropping that requirement, allowing you to add anyone as a contact if they have saved public information in their My Web accounts.

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FM's All-In-One Tech Blogs Page & New Marketing Roundup Page - John Battelle of "The Search" fame has been busy assembling his Federated Media content empire. Last month, he put up a new great page consolidating posts from the various tech blogs that are part of FM. It's well worth checking out here, plus you can subscribe to an RSS feed and get all this tech goodness in one place. Wait you say, you've got time for yet more reading? OK, then check out Interweb Marketing. It takes in about 70 feeds and categorizes them into categories such as search engines, PPC advertising, local search and more.

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MSN Search's Brady Forrest Now At O'Reilly Radar - A surprise in my newsreader today. Brady Forrest, formerly a prominent product manager for MSN Search, has departed for the different pastures of O'Reilly. He posts on the O'Reilly Radar blog that he's to work on the Where 2.0 conference as co-chair.

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First Street Named After Search Technologist - Word via Stephen Green about the University of Waterloo's Professor Frank Tompa getting a street named after him. And the search connection? He helped found Open Text, which back in the day (1994-95ish) was the Google of its era....[MORE”

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Google's Many Vertical Search Products & Other Services - While Google Real Estate might not be a standalone vertical search site for Google, they've got plenty of other ones. Barry pinged me about spotting a new reorganization of the More Google Products page, where you can better see the search range, from Blog Search through Web Search.

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Pixsy Visual Search Uses RSS To Power Image Search Index - Stefanie Olsen of News.com reports on Pixsy's launch of visual search at http://www.pixsy.com/. So what makes Pixsy unique? Well, it burns through RSS feeds to generate an image index of fresh and keyword relevant pictures and videos....[MORE”

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Google Toolbar Patent Dispute To Go To Court - News.com reports that the Google Toolbar patent case is to proceed after Google's request for a summary judgment was denied....[MORE”

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60% Of Search Marketers Should Be Targeting Hispanics But Are Not - Nacho Hernandez released a special report on the Hispanic market yesterday that showed approximately 60% of search marketers are not targeting the growing Hispanic market. The study surveyed 1026 respondents and found the following "key findings"....[MORE”

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AdWords Referral Program Available for AdSense Publishers - Google has launched a new AdWords referral program for AdSense publishers where publishers can earn $20 when they refer a new advertiser to Google....[MORE”

=== Apr. 4, 2006 ===

Top Management Shakeup At Miva - Miva announced this evening that founder, Chairman and Chief Executive Officer Craig Pisaris-Henderson and President Phillip Thune have resigned their positions, but will retain their seats on MIVA's Board of Directors....[MORE”

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Daily SearchCast: Search News Via Podcast
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Want to keep up with the latest in search news while you're on the go? Try our podcast, The Daily SearchCast. It's a 10-15 minute recap of the previous day's news. How to tune-in?

  • Subscribe to our main SEW Blog feed, and you'll receive the podcasts automatically when we alert readers to them each day.
  • Subscribe to our special podcast feed, and you'll receive an alert only about new podcasts that we've posted.
  • Tune into WebmasterRadio.FM, where we go out live at 11:30am Eastern and then repeat at 2pm Eastern. The show archive at WebmasterRadio is here.
  • Listen via our Odeo channel, where it's easy to see our past shows and hear them by using little play buttons right within your browser.
  • Listen online or subscribe for MP3 player downloads via our Yahoo Podcasts channel.
  • Listen via iTunes 4.9 or higher. Click here and you should find the show will load automatically in iTunes, if you have it installed. If not, then see further instructions here.

Here are the last two days' worth of shows:

You can find all shows from previous days listed on the Daily SearchCast home page. Just select any file to download it and listed on your computer or digital audio device.

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Our Search Newsletters & Feeds
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News each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsga


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