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Nielsen NetRatings European Search Engine Ratings: Sept. 2003

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Below are figures showing popular search-oriented web site networks in Europe, based on figures provided by Nielsen//NetRatings. Before viewing the actual figures, please read the commentary below to understand more about how the statistics are compiled and what exactly they mean.

Data Source & Demographics

Nielsen//NetRatings has panels of web surfers in various countries. These web surfers have meters on their computers, which monitor the web pages they view. This metered information is compiled to produce results. Figures on this page are for combined home and work web surfing, unless otherwise noted. They show what percentage of the entire internet audience in each country visited a particular web site or network of sites. Because a person may visit more than one site, the figures exceed 100 percent.

Web Site Networks

The figures below combine traffic from various individual web sites into a single figure for a particular network. For example, in the UK, Yahoo operates the Yahoo Mail web site, the Yahoo UK Search site and the Yahoo UK Finance site. Traffic from UK web surfers to any of these sites is combined to make the overall "Yahoo" figure shown in the UK chart below.

Similarly, visits from those in the UK to the global Google.com web site, the Google UK web site or even the Google Germany web site would be combined into an overall figure for Google's UK-based traffic.

Non-Search Traffic

The figures below are for networks classified by Nielsen//NetRatings as being search engines, portals or community web sites. Mixing various sites like this makes it impossible to say which of the networks shown truly has the broadest search-specific reach.

For example, the Google network is very search-centric. Most visitors going to its sites can be reasonably considered to be searching the web, since that's the main thing that Google offers. In contrast, a portal network such as Yahoo may include some non-search traffic, such as those checking on mail. A community network, such as UK's Friends Reunited, will have virtually no search-specific traffic.

Ideally, the charts below would only show figures for search-specific traffic, but these are not yet released by Nielsen//NetRatings for Europe, as they are for the United States. Later in 2003, search-specific figures for Europe should be available.

France - September 2003

Search Engine, Portals
or Community Network

Reach

Wanadoo

37.7%

MSN

33.9%

Free

33.1%

Google

32.3%

Yahoo

23.4%

Lycos Europe

22.0%

Tiscali

21.2%

Voila

20.8%

Club-Internet

14.0%

AOL

12.2%

Germany/Deutschland - September 2003

Search Engine, Portals
or Community Network

Reach

T-Online

34.2%

Google

34.1%

MSN

29.5%

Web.de

19.7%

Yahoo

15.0%

freenet.de

13.8%

AOL

13.4%

Lycos Europe

11.3%

Arcor

6.3%

Tiscali

5.1%

Italy/Italia - September 2003

Search Engine, Portals
or Community Network

Reach

Virgilio

28.8%

MSN

28.3%

Libero

26.0%

Google

22.8%

Yahoo

17.1%

Tiscali

15.0%

superEva

10.0%

Lycos Europe

8.7%

Kataweb

6.5%

Lycos Network

4.2%

Netherlands - September 2003

Search Engine, Portals
or Community Network

Reach

MSN

42.3%

Startpagina

29.3%

Google

27.3%

Planet Internet

15.1%

Ilse

14.5%

Yahoo

13.7%

Wanadoo

12.4%

Het Net

11.5%

Lycos Europe

11.4%

Tiscali

9.0%

NOTE: Figures above are for home surfers only.

Spain/EspaÑa - September 2003

Search Engine, Portals
or Community Network

Reach

MSN

35.6%

Google

30.2%

Terra Network

20.7%

Yahoo

20.5%

Wanadoo

17.9%

Ya.com

13.5%

Lycos Europe

10.6%

eresMas

10.5%

i Intenational

9.9%

HispaVista

6.3%

NOTE: Figures above are for home surfers only.

Sweden/Sverige - September 2003

Search Engine, Portals
or Community Network

Reach

MSN

42.7%

Google

16.0%

Passagen

15.5%

Spray

14.5%

Eniro Web Search

13.0%

Yahoo

12.8%

LunarStorm

12.3%

AltaVista

10.0%

Eniro Find a person

8.1%

Telia Startsidan

7.5%

Switzerland - September 2003

Search Engine, Portals
or Community Network

Reach

MSN

33.6%

Google

32.0%

Bluewin

28.2%

Yahoo

14.8%

search.ch

11.9%

Lycos Europe

7.3%

Tiscali

6.7%

Free

4.2%

T-Online

4.1%

AltaVista

3.3%

NOTE: Figures above are for home surfers only.

United Kingdom - September 2003

Search Engine, Portals
or Community Network

Reach

MSN

41.9%

Google

32.3%

Yahoo

26.0%

Freeserve

17.0%

Ask Jeeves

13.8%

AOL

12.6%

Friends Reunited

8.9%

Lycos Network

8.0%

Tiscali

7.0%

Lycos Europe

6.4%

More Resources

Search Engine Ratings & Reviews
See the top of this page for other Search Engine Watch pages that provide figures on search engine popularity in the United States and around the world.

Past European Search Engine Ratings
Past European search engine ratings that have been featured within Search Engine Watch for selected months since May 2001. Only available to Search Engine Watch members. Click here to learn more about becoming a member.


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