Search Engine Traffic Survey Results
From The Search Engine Update
Aug. 5, 1997
NetGambit, developer of the PositionAgent search engine ranking and monitoring service, released results in July of a survey relating to the traffic generated by search engines.
Over 1,500 PositionAgent users were asked about how much they depend on search engines for visitors, along with other questions. While the results are from a group with a particular interest drawing visitors from search engines, they are nonetheless interesting.
Virtually all of the respondents submit their websites to the search engines, and 42% said they had used a free or pay version of a commercial submission service to improve traffic.
Nearly 70% of those surveyed reported that search engines generated up to 10,000 visitors per month for their sites. The 100 to 1,000 visitor range was most popular, with 26% of respondents falling into this category. One rather shocking statistic was that 23% of those responding had no idea how many visitors search engines contributed to their traffic. Chances are, this same group has no idea how any of their traffic is generated.
It did not turn out that nearly everyone depends, or doesn't depend, on search engines to generate traffic. Instead, there were only minor differences in the range of dependency surveyed.
At one end of the scale, 15% of those responding said they depended on search engines for 10% or less or their traffic. At the other end, 10% said they depended on search engines for 90% of their traffic. Between these points, answers were all ranged between 6% to 15%.
It also found that webmasters and marketers are likely to hunt a bit further into search engine results to find what they are looking for. Only 13% said they would find what they wanted in the top ten results presented. Nearly 40% said they reviewed the top 20 results listed, while nearly 30% said they would review the top 50 results.
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