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The Search Engine Report, November 3, 2000, Number 48

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THE SEARCH ENGINE REPORT
November 3, 2000 - Number 48

By Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com/
Copyright (c) 2000 internet.com corporation

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About The Report
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The Search Engine Report is a monthly newsletter that covers developments with search engines and changes to the Search Engine Watch web site, http://searchenginewatch.com/.

The report has 153,000 subscribers. You may pass this newsletter on to others, as long either part is sent in its entirety.

Did you know that there's a longer, more in-depth version of this newsletter?
The twice-monthly "Search Engine Update" newsletter is just one of the many benefits
available to Search Engine Watch "site subscribers." Learn more about the advantages
to becoming a site subscriber at this page:
http://searchenginewatch.com/about/subscribe.html?source=ser0011

Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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In This Issue

+ Site News
+ Conference News
+ Paid Inclusion At Search Engines Gains Ground
+ Inktomi Debuts Self-Serve Paid Inclusion
-- (full story online, summary and link provided)
+ Submitting For Free
-- (full story online, summary and link provided)
+ MSN Search Releases New Version
+ Google & FAST Move Up In Size
+ New Go Site Goes Up
+ Google Gets Paid Links, Quotes and More Languages
-- (full story online, summary and link provided)
+ GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot
-- (full story online, summary and link provided)
+ Lookin' For Liv In All The Wrong Places
+ Yahoo Publishes Top Searches
+ New Search Engine Sites & Resources
+ Interesting Search Engine Articles
+ List Info (Subscribing/Unsubscribing)

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Site News
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Hello Everyone--

This issue is heavy on stories about paid listings and paid inclusion in search engines. I apologize for that, but it's a sign of how rapidly the search engine landscape is changing. Whether you operate a web site or simply want to search the web better, you'll need to be aware of the revolutionary business moves that are taking place. I hope these articles will help keep you informed.

Along these lines, the Pay For Placement page in the site has received a major update. It's always had articles pertaining to the issue of selling search engine results, but now there's a chart (how I love charts!) that summarizes major non-banner advertising programs that are in place at various services.

The Media Metrix Search Engine Ratings page has been updated, and a new MMXI Europe Search Engine Ratings shows ratings for European search engines. Both of these pages will get yet a further update shortly, after I catch my breath from the newsletter :)

All the pages I've mentioned can be found via the What's New Page, below. Also, my thanks to all those who sent condolences about my grandmother -- they were appreciated.

What's New
http://searchenginewatch.com/whatsnew.html

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Conference News
====================

The Search Engine Strategies conference is next week! It will be in Dallas, on November 9. I'll be presenting and moderating sessions at the conference that features experts on search engine marketing issues and panelists from the various major search engines themselves. Services participating in the panels include About.com, AltaVista, Go, Google, Inktomi, LookSmart, NBCi, Netscape/The Open Directory and RealNames. In addition to the main track about search engine marketing issues, new concurrent sessions will cover making your own site searchable for visitors, creating a vertical search engine and coping with spider activity. There's also a series of roundtable discussions that will cover advanced search engine marketing issues. An agenda and details about the conference, for attendees or potential sponsors and exhibitors, can be found via the URL below.

Search Engine Strategies 2000 - Dallas
http://seminars.internet.com/sew/dallas00/

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Paid Inclusion At Search Engines Gains Ground

Previously, I've written generally about the many new ways in which search engines are trying to earn money from their search results. This month, we'll take a closer look at one particular method, "paid inclusion," which is now in place at Ask Jeeves, LookSmart and Inktomi.

In pay for inclusion, site owners pay money to guarantee that they will be included in a search engine's listings in greater depth than might ordinarily occur. Paid inclusion does not guarantee that pages will be ranked well for particular search terms. However, sites enrolling in paid inclusion programs are likely to receive greater traffic than those that don't.

To understand this, let's liken search engines to a lottery. When someone searches, it's almost as if a search engine spins a big barrel full of millions of listings, to determine which listings will come up first in its results. In a lottery, the more tickets you have, the more likely it is you'll win something. Similarly, with search engines, the more listings you have, the more likely you'll rank well for various searches.

I can't stress enough that paid inclusion is not equivalent to paid placement programs that guarantee positions. For example, if you want to be number one for a particular search term at GoTo.com, which is a paid placement search engine, you simply agree to pay more money than any other advertiser for the term. In contrast, advertisers are not guaranteed a particular position in paid inclusion systems. They are simply sold more tickets in the search engine lottery, so to speak. That means they may win more often in the ranking game than might ordinarily happen, but they would still need to satisfy all the normal editorial criteria to do so.

Paid Inclusion At Ask Jeeves

Ask Jeeves has experimented with paid inclusion over the past several months, and now it's a standard part of its advertising offerings called "Answer Link." It works two ways. The editorial staff, after creating listings in its usual fashion, may then suggest to the advertising staff that a particular site might be a good prospect for a paid inclusion deal. The advertising staff would then follow up to see if a deal could be signed. Alternatively, an advertiser might approach Ask Jeeves about participating in the program. The editorial staff would then review the site, suggest some types of questions it might be useful in answering, and the advertising side would then complete the deal.

In either case, pages from the partner's site eventually appear as answers to the Ask Jeeves questions that appear at the top of its search results page, in the "I have found answers to the following questions" section. However, the partner can't control exactly what questions it will appear for, Ask Jeeves says. Instead, paid inclusion links will only appear if the search engine's normal ranking systems deem it relevant. In return, Ask Jeeves is paid based on the amount traffic it sends to the partner.

Ask Jeeves stresses that only sites that provide quality information will appear in its results, whether there is paid partnership or not. It also points out that only about 5 percent of its knowledgebase is made up of paid inclusion answers, nor does it plan to greatly increase this percentage. But doesn't favoring some sites in response to money penalize other good ones? Yes, Ask Jeeves responds -- but that doesn't mean the users themselves are penalized.

"For example, say we point to a site that lists stock quotes. A stock quote is a basic piece of information, so if one site has more in depth stock information and quality financial content than another, then we are not opposed to approaching that site to work with us in a paid partnership," said Jonathan Silverman, product manager of Ask.com.

To see paid inclusion in action, try a search for "what should my blood pressure be?" The top link that appears leads to a page from OnHealth, an Ask Jeeves advertiser and one of about 20 "basic knowledge" providers that also include companies such as Ticketmaster-CitySearch, Verizon, GE Financial, ImproveNet, and AllBusiness. Ask Jeeves also has several hundred advertisers for ecommerce topics, such as Sears, Best Buy, Land's End and Garden.com.

The listing has no disclosure that an advertiser is benefiting from it. Ask Jeeves says during recent design testing, flagging paid inclusion links wasn't seen as useful. The company also feels that since such paid inclusion listings will only appear if they meet editorial standards, there's no need to call them out from non-paid listings. However, Ask Jeeves has added a link to its home page called "Editorial Guidelines for Answers" that explains how some answers come from paid partners and that these also meet editorial and ecommerce guidelines.

This is good, but I still think it would help if there was some type of symbol integrated alongside the listings themselves, just to better advise those users who are sensitive about paid programs. Nor should this be exclusive to Ask Jeeves. The entire search engine industry ought to be considering some standard way of labeling such material, so consumers of information have a clear idea of what relationships may be involved.

Paid Inclusion At LookSmart

Over at LookSmart, much attention has been focused recently on the relatively new change where all commercial web sites must pay a fee in order to be considered for listing in the directory. However, LookSmart's "Subsite" paid inclusion program goes far beyond this.

Typically, most web sites might find their home page listed in one or two categories at LookSmart. Large web sites might have further classification, with a few key inside sections listed in appropriate categories. Under Subsites, LookSmart editors do a deep review of a web site, categorizing individual pages they find with suitable content throughout the directory. Ultimately, a site could end up with over a hundred different listings, if not more. The result is that the site will appear in response to a far greater range of queries than if only its home page was listed.

Paid inclusion at LookSmart has similarities to the system at Ask Jeeves. At the request of LookSmart's advertising department, LookSmart editors will review a site and determine appropriate places they feel the site's content could be listed. Only content meeting regular editorial standards is said to be included, and listings aren't guaranteed to appear in response to a particular search. This is especially true for LookSmart, given that it can't control how its many partners rank the information it provides. In return for this work, LookSmart receives a per click fee for each visitor it sends to sites in the program.

While there are concerns that users might miss out finding sites that don't pay, LookSmart notes that its editors spend a significant amount of time searching the web for new sites to add to the directory, independent of its paid inclusion and submission systems. Additionally, the company says its recent acquisition of the Zeal.com community directory is also expected to help it ensure broad representation of valuable not-for-profit and community sites.

LookSmart isn't restrictive in offering the Subsite program to one company in a particular business. Anyone who wishes to pay can be deeply indexed, regardless of whether their competitor is already in the program. "We're wide open so long, as the links meet our editorial standards," said Scott Stanford, LookSmart's vice president of listing services and ecommerce. "We have not signed any deals or exclusives."

The Subsite program was publicly launched in September, with mySimon named as the first advertiser. However, the program has been in beta testing since April of this year, and now approximately 20 large sites are represented, including eBay, through a deal just signed this week.

Try a search for "downloadable software" at LookSmart, and you'll see an example of paid inclusion link from mySimon that appears at the top of the "Reviewed Web Sites" section. You'll also see that, as with Ask Jeeves, there's no disclosure -- nor do any of LookSmart's partners such as MSN Search, iWon, Excite and AltaVista make any type of disclosure next to the LookSmart Subsite listings they display.

Paid Inclusion At Inktomi

Inktomi's paid inclusion program has only recently gone live through a partnership announced in September with MediaDNA and another announced just this week with Position Technologies, so expect to see it evolve as the program matures and as new partners are announced. FYI, Inktomi's first partnership, announced in July with Network Solutions, isn't expected to go live until January.

At its core, paid inclusion with Inktomi means that site owners pay to be guaranteed that the web pages they select are included in its crawler-based listings and that these pages will be reindexed every 48 hours. See the "Inktomi Debuts Self-Serve Paid Inclusion" article below for more specifics about the service.

That's the end of the guarantees. As with the other paid inclusion programs described, there is no assurance that pages will appear highly ranked for any particular search.

Given that Inktomi crawls the web, its pay for inclusion model is potentially more worrisome to searchers than the ones run by Ask Jeeves and LookSmart. Human-powered directories, by their very nature, have never been inclusive of everything on the web. That's why major search sites using directory information typically back this up with crawler-based results. If the human editors haven't categorized something, then the crawler provides a fall-through.

Because of this, a crawler is automatically expected to be inclusive of everything. Indeed, the reason stories about search engine sizes have continued to attract so much press is that the general public may naturally assume that a crawler will find everything on the web. That's never been, nor dare I say, never will be the case. Nevertheless, until the Inktomi announcement, we've also never had a major crawler say that some sites might be more deeply crawled for reasons other than feeling there was essential content that should be listed.

So what's going to happen as the Inktomi program progresses? Will there be a general degradation of freshness and crawl depth, in order to make the paid inclusion model more attractive to site owners? Definitely not, Inktomi says. Paid inclusion is mainly a way it sees for site owners to share the cost of getting people to their content, plus it makes it possible for Inktomi to list new content from hard to crawl sites that it's never carried before. Rather than a replacement for its regular crawling, paid inclusion is seen as an additional, supplementary system.

"We're going to continue crawling the web much as we have, using the same kind of popularity analysis to build the bulk of our index," said Troy Toman, general manager of Inktomi's search solutions division. "We're not on a path where we'll say were going to remove every site in our index unless they pay. It's really to go more after sites that would wish to be better represented in our index or people who want more timely information from their site made available."

Among the other crawlers, Go says it is readying a paid inclusion system with its own spidered results that may be unveiled in December. Additionally, AltaVista is still determining what services it intends to market to webmasters. Paid inclusion could be one of these, though AltaVista is sending out signals that its first product may allow site owners to enhance their listings with highlighting or even pictures. Notably, Google says it has no such plans for a paid inclusion system, at the moment.

"I think there are some significant philosophical issues," said Google president Sergey Brin. "If someone searches for cancer, and there's a really good cancer site out there, what if you don't have the answer they are looking for because that particular site didn't pay to be in there."

There are certainly some pluses that paid inclusion can offer. It's not unreasonable to expect that extremely large sites might help pick up the costs of making their content available, especially if that in turn helps the searching public in general. Such programs can also make content that's currently unreachable to spiders, such as locked in databases or behind firewalls, easily accessible for the first time. Certainly such programs offer the opportunity for companies to interact with crawlers on a more formal basis, rather than unproductively kept at arms length.

Nevertheless, while paid inclusion programs may impact the editorial quality of search results far less than paid placement, paid inclusion still raises concerns -- whether run through crawler-based search engines like Inktomi or human-powered services such as Ask Jeeves and LookSmart. The test will see whether these pioneers can prove over time that their programs don't hurt the search experience -- or better, actually do improve it.

Ask Jeeves
http://www.askjeeves.com/

Ask Jeeves Editorial Guidelines
http://www.askjeeves.com/docs/about/policy.html

This page, linked from the Ask Jeeves home page, explains to users how paid partnerships may have a role in the answers Ask Jeeves provides.

LookSmart
http://www.looksmart.com/

LookSmart Earnings Looking Strong
smallcapcenter.com, Nov. 2, 2000
http://www.smallcapcenter.com/story.asp?mysection=sectors&mypage=Consumer+Goods,+Internet&storyid=9807

LookSmart's paid submission and paid inclusion programs are a big reason behind its better than expected earnings, which were recently announced. Listing revenues have gone from $600,000 in the first quarter, to $1.6 million in the second, then to $3.3 million in the third quarter just announced. Last year, they were non-existent.

Inktomi Debuts Self-Serve Paid Inclusion
The Search Engine Report, Nov. 3, 2000
http://searchenginewatch.com/sereport/00/11-inktomi.html

More about Inktomi's paid inclusion program and partners can be found here.

Monetizing The Search
The Search Engine Report Sept. 4, 2000
http://searchenginewatch.com/sereport/00/09-money.html

Goes into a range of other programs search engines are experimenting with to earn money and touches on issues relating to pay for inclusion.

Pay For Placement?
http://searchenginewatch.com/resources/paid-placement.html

Paid inclusion and even paid placement can solve some problems that have plagued search engines. Articles on this page go into more depth about the issues, pro and con. A new chart has also been added as a guide to where significant non-banner advertising components are showing up at different search engines.

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Inktomi Debuts Self-Serve Paid Inclusion

In a landmark move, Inktomi announced a new partnership with Position Technologies this week that allows site owners to pay for guaranteed inclusion in the Inktomi index. While paid submission (or "pay for consideration") systems have operated at human-powered Yahoo and LookSmart for some time, we've never had a major crawler-based service offer something similar. In addition, paid inclusion means that pages will absolutely be guaranteed to be listed, while in paid submission systems, no such assurances are offered. A full article about the changes can be found via the link below:

Inktomi Debuts Self-Serve Paid Inclusion
The Search Engine Report, Nov. 3 2000
http://searchenginewatch.com/sereport/00/11-inktomi.html

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Submitting For Free

Now that all of LookSmart's major partners are offering the paid LookSmart Express Submit program on their own Add URL pages, a number of people believe that they must also pay a fee to be listed in the non LookSmart-powered portions of these search engines. Huh? What? Don't worry. The article below takes you on a little tour, where I hope to make more sense out of the whole submission mess that has developed.

Submitting For Free
The Search Engine Report, Nov. 3 2000
http://searchenginewatch.com/sereport/00/11-freesubmit.html

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MSN Search Releases New Version

MSN Search went live with a new version of its site about a week ago. There have been a variety of minor tweaks and design changes, as well as some substantial changes.

Most important are the new "Popular Search Topics" links that now appear below the search box, after you perform a search. These are suggestions designed to help you easily narrow your request to a particular topic, if your original search was ambiguous. For example, in a search for "saturn," you'll see these options:

+ Saturn Corporation (auto manufacturer)
+ Saturn (planet)
+ Sega Saturn cheats (game hints)

Select a topic, and the search engine will rerun your request focused around that particular topic. However, the real beauty to these is that you're not simply giving the search engine new words to search for, such as "planet saturn," if you were to choose the planet-oriented topic. While those words will appear in the search box, behind the scenes they are mapped to other words that editors at MSN Search believe will bring up the best sites for that topic. Moreover, the editors may have preselected what they believe to be the best sites for that particular query.

That's just one example of the hard work going on at MSN Search to improve the quality of their results. A team of editors closely monitors search logs and provides human intervention where needed to improve the listings. Misspellings are a good example. Consider:

britney spears
britney speers
britiney spears

The top spelling is correct, but the two other spellings have been programmed to also bring up results similar to the correct spelling, thus saving thousands of teenage pop fans from the heartache of missing web sites about singer Britney Spears (and who knew there was a Society of Future Husbands of Britney Spears!).

Returning to the Popular Search Topics feature, if there are more than four topics for a particular search, you'll also see a "Show All" link next to the words "Popular Search Topics." Select this link, and you'll be shown all the different topics related to your original search.

After doing a search, you'll see that the results screen has gained some new tabs at the top of the page. The "News Search" tab runs your query against content from MSNBC. "eShop Search" runs a search against listing at the MSN eShop shopping site. "Yellow Pages" brings back geographical business listings from the MSN Yellow Pages site.

The feature that allowed those using Internet Explorer to save results has now been removed. I always thought this was pretty cool, but users generally didn't take advantage of it. Given this, it was dropped to make the results page less cluttered. Similarly, MSN Search has added more white space to make the results visually appealing.

"We put white space to let page breathe," said Philip Carmichael, group program manager for MSN Search. "The results were definitely running together."

MSN Search
http://search.msn.com/

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Google & FAST Move Up In Size

Google announced last week that its size has increased to 602 million pages that have been fully-indexed and to 1.25 million pages when partially indexed material is included. The announcement came just about week after FAST Search had gained the title of biggest search engine by increasing its index to 575 million pages. Now Google regains the size crown, but more maneuvering is likely in the coming months. In third place, Inktomi remains at the 500 million mark. Partners accessing full Inktomi information include iWon, HotBot and NBCi, Inktomi says. WebTop.com also claims 500 million pages. All numbers are self-reported.

Google
http://www.google.com/

FAST
http://www.alltheweb.com/

PepeSearch
http://www.pepesearch.com/

New FAST-powered search site.

Search Engine Sizes
http://searchenginewatch.com/reports/sizes.html

Links to past articles about search engine size issues and announcements. I haven't updated the charts yet, but that should happen by Monday, if not sooner (promise!).

====================

New Go Site Goes Up

Having given up its goal of being a portal to please all people, the new Go site was formally unveiled last month. While you may have heard talk about the site being transformed into a starting point for those seeking "freetime" information such as entertainment, leisure and lifestyle content, so far it instead retains features that may appeal to general searchers.

Specialized freetime information may come in the future, but for now, even Go admits that the big push is to emphasize search. "This is a navigation site," said Rajiv Samant, executive vice president and general manager of Go. "We've really tried to make the search site dominant."

If you haven't been to the Go since its relaunch, the big change is that Go's human-compiled directory information is now being given top billing over its crawler-based results. That makes sense, given that the Go crawler has not remained competitive with other major crawlers in terms of size and freshness.

Go says it plans to refresh and expand its crawler results soon, but even with an increase from the current 50 million pages to 100 million, you won't be turning to Go for comprehensive web coverage. Nevertheless, Go's directory picks might point you in the right direction for general queries. A team of about 43,000 volunteer "Go Guides" compiles the listings, which are now said to number over 430,000.

When you perform a search, you'll see any matching categories from this directory appearing at the top of the results page, under the heading of "Go Directory." Category links are not always present, but when they are, you can select one and go right into an area where sites on the category topic are listed in order of star quality, with three star sites coming first, two star sites next, then one star sites.

Go will also extract the top sites from the directory that it thinks match your query and present these right on the search results page. These appear in the "Proven Picks" area, just below the category links "module." Or, if there are no category links, then Proven Picks will top the page. After the Proven Picks come "Web Search Results," which are any matches that the Go crawler has found from across the web.

Finally, another new feature you may come across is a "Focus Your Search" page that may show up if you do an ambiguous search. For example, look for "tiger," and Focus Your Search will ask if you mean topics such as:

+ Music artists & bands
+ Detroit Tigers
+ Woods, Tiger
+ Tigers Computer

When you choose a topic, Go reruns your search to bring back results relevant to that area. It will go beyond the actual search words that are displayed, also. For example, select the Tiger Woods topic, and it will bring up directory picks and web pages relevant to Tiger Woods, even though the search query will remain "tiger." Behind the scenes, Go will look at the directory listings relevant to Tiger Woods and use these, as well as some editor adjustments, to bring back relevant results.

Go
http://www.go.com/

====================

Google Gets Paid Links, Quotes and More Languages

Google has debuted a new self-serve paid links program, while also adding more language search support and a feature that allows you to locate stock quotes. A full article about the changes can be found via the link below:

Google Gets Paid Links, Quotes and More Languages
SearchEngineWatch.com, Oct. 16, 2000
http://searchenginewatch.com/sereport/00/10-google.html

====================

GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot

It's been a busy month for GoTo, with its AOL partnership now live, new in-roads to bring its listings to the United Kingdom, and a deal to provide paid links to Lycos and HotBot just approved. A full article about the changes can be found via the link below:

GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot
The Search Engine Report, Nov. 3 2000
http://searchenginewatch.com/sereport/00/11-goto.html

====================

Lookin' For Liv In All The Wrong Places

One of the great things about Google is that it has really stood apart from other crawler-based search engines in fending off spam. Its heavy reliance on link analysis, among other factors, has made life difficult for those seeking to manipulate Google's results. However, a recent story about how a porn site achieved some top rankings has shown that even Google is vulnerable to spam, though the black eye it has received is more than it deserves.

The porn site created doorway pages for different celebrities such as Phoebe Cates and Liv Tyler, which were discovered to appear top ranked for corresponding searches such as "Phoebe Cates nude" and "Liv Tyler nude." The success of these pages was described in an article from GeekPress, then commented upon within Slashdot, which led to a follow up article in GeekPress. The issue was whether or not Google was "fooled," as GeekPress puts it, into returning these pages as relevant.

Yeah, Google was fooled. While a message forwarded to Slashdot from Google suggested that there were no relevant results for something like "Liv Tyler nude," I think its obvious that Google has set its standards high enough that giving top billing to fake discussion pages isn't what it considers optimal performance. Moreover, GeekPress makes an excellent argument that there are indeed relevant sites for Liv Tyler nude out on the web (sorry, Liv).

Is this a big deal? Nah. I'd be much more concerned if porn sites were coming up for searches on "Liv Tyler" alone, rather than her name plus "nude."

Google's not perfect, and I'm sure we'll continue to see little things like this crop up. However, such flaws seem much worse than they are primarily because Google has set the bar so high in the relevancy game. For the most part, it continues to dazzle people with its amazing high jumps, and a slight stumble now and then shouldn't be confused with a broken leg. Whew -- I think I winded myself pushing that metaphor too far :)

Scamming Google
GeekPress, Oct. 30, 2000
http://www.geekpress.com/stories/google.shtml

The original story about the high-ranking porn pages at Google.

Reports Of Google's Demise Exaggerated
Slashdot, Oct. 31, 2000
http://slashdot.org/article.pl?sid=00/10/31/0659230

Discussion thread contains comments from Google and lots of defense of the search engine.

Still Scamming Google
GeekPress, Oct. 31, 2000
http://www.geekpress.com/stories/google2.shtml

Written in response to criticism at Slashdot and to disprove comments from Google, this article goes into detail that there are indeed relevant sites for "Liv Tyler nude," including even some non-porn sites.

Did Smut Spammers Scam Google?
Wired News, Nov. 1, 2000
http://www.wired.com/news/technology/0,1282,39896,00.html

Wired nicely wraps up the entire issue.

More Evil Than Dr. Evil?
The Search Engine Report, Nov. 1, 1999
http://searchenginewatch.com/sereport/99/11-google.html

Perhaps Google-blips are an annual thing, because a year ago, the now-notorious "more evil than satan" query eclipsed sex as a top search on Google. Why? The top result returned was Microsoft, and everyone had to try it for themselves. Want to bet "Liv Tyler nude" is rising in the rankings right now at Google?

====================

Yahoo Publishes Top Searches

It used to be that every so often, a Yahoo top searches list would be leaked and circulated around. Now Yahoo's made the wise move of realizing what we search for is great content. The Yahoo Buzz Index provides a breakdown of top search topics by category and overall.

"Leaders" shows you what's hot -- for example, Halloween and the Singapore Airlines crash currently top the overall list. "Movers" shows you what topics are gaining interest from the previous day. Actress Tara Reid is currently second on the movers list, probably due to her engagement, which came to light this week. You'll find Buzz archives stretching back to Sept. 26 of this year.

Meanwhile, a similar feature that was launched earlier this year by AltaVista, the A-List, has been discontinued as part of September's budget cutting over there. However, the oldest of the search analysis services, the Lycos 50, continues on strong.

Yahoo Buzz Index
http://buzz.yahoo.com/

AltaVista A-List
http://trends.altavista.com/

You can still read the last edition here.

Lycos 50
http://50.lycos.com/

What People Search For
http://searchenginewatch.com/facts/searches.html

Other places where you can see how people are searching for things online.

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Search Engine Resources
==========================

All Academic
http://www.allacademic.com/

Designed to direct you to academic papers and information across the web.

====================

Healthwide.com
http://www.healthwide.com/

New health portal, with a special web-wide search engine powered by Google that provide results specifically from health and medical-related web sites.

====================

Vivisimo
http://vivisimo.com/

Enter a search term, select a search engine, then watch as Vivismo automatically organizes pages from the results into categories. Slick and easy to use. Fans of Northern Light's Custom Search Folders will love this ability to give other major search engines a similar feature.

====================

FindSame
http://www.findsame.com/

FindSame finds sentences, paragraphs, or documents that have been duplicated on the web. Just feed it a URL or a block of text, and it will scan against its index of 200 million URL to look for matches. It's a great way to see if someone is stealing your content, or just to find documents that may be similar to one you like.

====================

Clip2 Reflector
http://dss.clip2.com/reflector.htm

Now out in beta, this is designed to ease life for both network administrators and end users tapping into the Gnutella network.

==========================
Search Engine Articles
==========================

Search Us, Says Google
MIT Technology Review, Nov/Dec. 2000
http://www.techreview.com/articles/nov00/qa.htm

Good Q&A with the founders of Google.

====================

Online Policy Group Web Site Listed in Major Search Engines
Online Policy Group, Nov. 2, 2000
http://www.onlinepolicy.org/research/searchengines/opglisted.htm

Looks at getting a new site listed for free. Major conclusions? Expect a month or two delay, and getting into the Open Directory can help you in a wide-variety of other places.

====================

Choose Your Words With Care
ClickZ, Nov. 1, 2000
http://www.clickz.com/cgi-bin/gt/article.html?article=2720

Tips on selecting search terms for search engine optimization efforts.

====================

China Net Users Seek Better Search Engines
China Online, Oct. 16, 2000
http://www.insidechina.com/localpress/chonline.php3?id=209683

Covers search satisfaction, or dissatisfaction, in China -- as well as top Chinese search engines.

====================

Deja News Search Engine for Sale: News and Irresponsible Speculation
ResearchBuzz, Oct. 17, 2000
http://www.researchbuzz.com/articles/dejasale.html

ResearchBuzz's Tara Calishain takes an interesting stab at where she thinks the Deja newsgroup archives might fit (see next article, below)

====================

Deja Puts Sale Up For Discussion
ZDNet, Oct. 15, 2000
http://www.zdnet.com/intweek/stories/news/0,4164,2640446,00.html

In the latest in the Deja's newsgroup search saga, the archives and the associated online reading service are to be sold.

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Building an Effective Linking Strategy
ClickZ, Oct. 12, 2000
http://www.clickz.com/cgi-bin/gt/article.html?article=2589

Eric Ward is a widely acknowledged master of generating traffic to a web site through online PR and link building. In this article, he introduces you to link building concepts. In the one below, he provides further tips.

Link Popularity Is Not Your Only Linking Goal
ClickZ, Oct 26, 2000
http://clickz.com/cgi-bin/gt/article.html?article=2678

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Are portals passe
MSNBC, Oct. 3, 2000
http://www.msnbc.com/news/468936.asp

Nice piece on the rise and fall of being a portal.

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Stanford Launches Better Search Engine Project
siliconvalley.internet.com, Oct. 2, 2000
http://siliconvalley.internet.com/news/article/1,2198,3531_474121,00.html

Yahoo, Excite and Google all came out of Stanford University. Will Global InfoBase be next?

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Dogpile, The Speaker of the House, and A Little Test
Search Engine Guide, Sept. 18, 2000
http://www.searchengineguide.com/articles/20000918_01.html

Turns out that an aide to the Speaker of the US House of Representatives is a fan of the Dogpile metasearch engine.

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Next-Generation Web Search
IEEE Data Engineering Bulletin, Sept. 2000
http://www.research.microsoft.com/research/db/debull/A00sept/issue.htm

In this special edition, six technical papers that deal with web searching are presented. They include topics such as link analysis, computing page reputations, creating topic specific search engines and the role a search engine's interface plays in the success of a searcher. Papers are presented in PostScript. To read them, try the GhostScript viewer, http://www.cs.wisc.edu/˜ghost/gsview/get34.html.

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