Information about Google's many operations and services can be found in the Google section of Search Topics. Please visit that area within Search Engine Watch and review the many subcategories that are offered about Google. Below are some key subcategories that will especially be of interest.
- Google: Web Search - This section of the Search Topics area incorporates basic overview information on how Google web search works, with key links for submitting information and to archived articles that cover ranking tips.
- Google: AdWords - This section of the Search Topics area lists articles with information and tips on how you can buy your way to the top at Google through its clearly-defined advertising areas.
- Google: AdSense - This section of the Search Topics area lists articles with information and tips on how you can carry ads from Google to earn money or place your ads on other sites outside of Google, targeted not by keyword but instead by the content of the page.
Remember, there is much, much more information about Google beyond the three key sections outlined above. Visit the Google area of Search Topics, and you'll be able to pick and choose from a wide variety of subcategories.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.