2001 Search Engine Report Articles
In The January 2001 Issue
- Paid Submission & Other Changes At NBCi
- Go Gains Paid Inclusion System
- HotBot Launches In Europe
- LookSmart Ups Basic Submit Price
- 12 Minutes To Search Rage
- Iconocast Poll Sheds Light On Search Engine Optimization Issues
- Survey Finds Search Engine Referrals Low
- Search Engine Strategies Conference News
In The February 2001 Issue
- The End For Search Engines?
- Going, Going, Go.com-Gone
- AltaVista Tightens Belt, Stays Hopeful On Search
- LookSmart Cuts Staff But Gains Big Amazon Deal
- Excite, NBCi Also Reduce Workforce
- Yahoo Gets Paid Listings
- Inktomi's Free Add URL Penalty
- Google Does PDF & Other Changes
- Patent Wars II: CMGI Strikes Back
- Bush's Dubious Victory At Google
- WebTop Search Rage Study
- Internet Top Information Resource, Study Finds
In The March 2001 Issue
- Conference News
- Blending Vertical Results & Other AltaVista Improvements
- Being Search Boxed To Death
- Network Solutions Launches Inktomi Paid Inclusion
- New ProFusion Site Offers Better View Of Invisible Information
- GoTo Increases Prices, Appears At iWon
- Top Search Terms Of 2000
- Will P2P Search Replace Search Engines?
- LookSmart Submission Data Was Left Vulnerable
- Google Acquires Deja Newsgroup Service
In The April 2001 Issue
- Time For The Search Dividend?
- Google Adds Languages, Phone Book And More
- Excite Gets Search Refinement Feature, Paid Listings Coming
- Moreover Powers AltaVista, NBCi News Search
In The May 2001 Issue
AltaVista Europe Debuts Helpful Search Features
AltaVista Europe has rolled out a helpful search management feature and new thumbnail images that appear next to some search results.
Avoiding The Search Gap
Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive.
Google Improves Newsgroups, Makes Inroads To Japan
Google has now made the full archives of newsgroup postings it acquired from Deja available via its Google Groups service. They date back to March 29, 1995. The company has also launched a new Japan edition and signed deals with major Japanese portals.
Excite Next To Go?
Excite@Home may be the next to depart the portal playing field, given the signals it has been sending out recently.
- NBCi Down, Probably Out
The future of the NBCi site as a search resource is now very much in doubt, given the decision by US television network NBC -- which is NBCi's largest shareholder -- to close its spinoff company.
- iLOR Makes Google Even Better
iLOR is a new search service that takes the power and relevancy of Google's results and adds on some nifty features than many searchers may find useful.
In The June 2001 Issue
New MSN Search Emerges In Beta
MSN Search has released a new beta version of its service that offers a number of handy features, including upgraded spell-checking, improved query refinement and integration of information from Microsoft's Encarta Enquire reference service.
AOL Search Redesigns
AOL Search is sporting a new look designed to improve how its users interact with the service.
Fourth Time Lucky For AltaVista?
AltaVista could give Madonna a run for her money in the changing your image game. Earlier this month, the service once again significantly changed its look and feel, the fourth such redesign in just over a year. Fortunately, AltaVista may have gotten it right, this time.
Can Portals Resist The Dark Side?
The battle now raging over profits in the search space may not be as dramatic as the Star Wars epic, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow this trend, which was begun by Go.com earlier this year?
iWon, Canada.com Go Paid Placement
Two more portals -- iWon and Canada.com -- have switched over to using paid placement listings, following a similar move that Go.com made in March.
Meta Search Or Meta Ads?
A review of meta search services by Search Engine Watch shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service.
Lasoo Makes Geosearching Visual
We've had "geosearching" available through Northern Light for over a year, but it's moving to a new level with the recent launch of Lasoo, which lets gives you geovisual results. Geovisual? Imagine if your search results were overlaid upon a map. It would be a useful view to have for geographically-related searches.
Excite Kills Magellan; WebCrawler Remains
Excite@Home's Magellan search service, long abandoned by users and Excite itself, was finally put out of its misery and quietly closed.
Alexa To Pay In Privacy Dispute
Are you an Alexa user? Then you might be entitled to receive up to US $40 in a proposed settlement that the company has made over privacy issues.
From the July 2001 Issue
The Evolution Of Paid Inclusion
Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines.
AltaVista Opens Paid Inclusion
After months of talking about it, AltaVista finally unveiled a paid inclusion program last week that guarantees submitted pages will be listed within AltaVista's web page index in a prompt manner and revisited on a regular basis.
Paid Inclusion Program, Other Changes Coming To FAST
FAST Search is launching a trial version of its paid inclusion program this month. Called "PartnerSite," the program guarantees that submitted pages will be included in FAST's web index.
Make Room For Teoma
Just as consolidation in the search engine space seemed inevitable, new player Teoma has stepped up with an impressive debut of its new search service that leverages links to provide relevant results.
Excite Makes Changes
Excite has finished making changes to its search interface, mostly minor alterations that that service hopes will improve usability.
iWon Brings Back Inktomi
iWon has shifted away from pure paid placement results and brought back editorial style listings from Inktomi.
Google Adds Picture Search, New Languages
Google has added a new picture search facility to its service, along with the ability to search in 48 languages, such as Bengali, Welsh, Telugu, Elmer Fudd and Pig Latin.
Google: No IPO Imminent
Google strongly denies reported plans that it wants to go public by the end of the year
Microsoft Smart Tags Abandoned
Microsoft has given up on its plan to add "Smart Tags" to web pages viewed by those using Internet Explorer and Windows XP, following bad publicity over the system.
Search Research From The WWW10 Conference
A recap of technical papers relating to indexing the web and searching that were presented at the recent 10th International World Wide Web Conference.
From the August 2001 Issue
- Search Engine Marketing Finally Getting Respect
Search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect from analysts firms when compared to the attention spent on banner advertising. That's finally changing now, but it shouldn't have taken so long.
- Consumer Group Asks FTC To Investigate Search Ads
Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies.
- LookSmart Overhauls Submission Process, Increases Prices
LookSmart has given site owners greater flexibility than ever before to get listed with the service, especially those with non-commercial content. The bad news is that getting listed is now actually more complicated and will cost many commercial sites 50 percent more.
- New AllTheWeb.com Goes Live
FAST Search's AllTheWeb.com got both a new look and new functionality in July, improvements that have turned the site into a top-notch resource for searchers.
- A Webby, More Images, Date Range Search
& Search Voyeurism At Google
Google has enlarged its image search service, added a new date range searching option and unveiled a way to discover popular search topics at the service. The service also received its third Webby award in July. More details are below:
- Search Engine Security Concerns
Security issues with Lycos and Google came up in July. They aren't likely to impact many, if any, users, so don't get panicked. Here's a rundown on what happened.
- NBCi Switches To GoTo
Search results at NBCi now come from that favorite of the failing portals, GoTo.
From the September 2001 Issue
Finding Disaster Coverage At Search Engines
Following the unprecedented terrorist attacks on the United States, web users turned en masse to search engines for information. It took those services some time to adjust to the demand, but as the day progressed, many came up to speed. Both an analysis and tips on locating information.
GoTo Speaks Out On FTC Complaint
At last month's Online Advertising Forum, GoTo's CEO Ted Meisel fired back at the complaint filed with the Federal Trade Commission over paid listings on some search engines. His comments were both right and wrong on many points.
Inktomi Expands Inclusion Partners
Inktomi announced a number of new partners who are reselling its paid inclusion programs. A rundown on the new partners, as well as a refresher on the programs.
- Image Search Faces Renewed Legal Challenge
A look at the issues behind a case coming up for appeal in Sept. 2001 involving whether search engines have the right to index images without explicit permission.
- Forget Smart Tags; TopText Is Doing What You Feared
Bad press got Microsoft to recently abandon plans for "Smart Tags" that turned words on web pages into hyperlinks that it or others could control. However, another company's system to do this, called TopText, is live, growing in popularity, and has some site owners up in arms.
We're In The Money, Says Google
Google's profitable and has been so on an operating basis for the past two quarters, the company says. Along with being profitable, the company also has a new chief executive officer, Dr. Eric Schmidt.
Excite May Be Out; FAST Has Further Layoffs
The future looks dim for Excite@Home, which operates the Excite search engine. The company has creditors calling in their loans, putting it into possible bankruptcy. Meanwhile, FAST Search has had its second round of layoffs this year.
Search Engine Strategies Conference Coverage
A round up of articles out of last month's Search Engine Strategies conference.
AltaVista Regional Listings Left To Rot
It turns out that AltaVista hasn't updated its regional indexes since April of this year, and the situation is likely to continue for the next two or three weeks.
Google Seeks Usenet Posts
Not content with having Usenet posts back through 1995, Google is seeking out older information to add to its collection. In particular, it is seeking those with NetNews CDs that were published from 1992 through 1995 and is offering a finder's fee for them.
From the October 2001 Issue
Search Resources About Terrorist Attacks
A collection of articles and resources relating to search engines and the terrorist attacks on New York and Washington DC.
Yahoo Changes Results, Increases Submission Price
Yahoo's search results pages have undergone probably the most significant change since the service began, and the company also increased the price for submitting to its commercial categories by 50 percent to $299.
Free Search Engine Submission Is Still Alive!
It is still possible to get listed in search engines for free, despite the rise in paid participation programs. But having a budget does make life easier.
Ask Jeeves Acquires Teoma
Ask Jeeves has purchased the Teoma search engine, which has attracted interest over recent months as a potential relevancy challenger to Google. Ask Jeeves hopes that the acquisition will help it both reenter the search results syndication market and make its own search site more appealing to consumers.
Google May Get Personal
With last month's acquisition of Outride, Google may be poising itself to go forward into an area of search refinement that no major player has gone successfully before: personalized search results. With personalized results, a person would get back a list of results that takes into account some of their demographics.
Google's New Look & New File Types
Google's home page, known for its elegant simplicity, has gotten a little more complex. New "tabs" have been introduced, to give users easier access to the search engine's features.
Excite@Home Goes Bankrupt; AltaVista Cuts Staff
Two of the web's oldest search engines had more bad financial news, with Excite@Home filing for bankruptcy last Friday and AltaVista also announcing a new round of layoffs last month.
GoTo Makes Overture To New Name
Goodbye GoTo; Hello Overture. That's to be the new name for GoTo, come October 8.
Inktomi Spam Database Left Open To Public
Inktomi suffered an embarrassing lack of security last month, when it was discovered that a copy of its database of spam and porn sites was left open to the public.
Surplus Of Search Engine Marketing Reports
Three newly released reports cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness.
From the November 2001 Issue
Lycos Redeems Itself With Relaunch
Lycos unveiled a new format to its search results this week that make the service well-worth revisiting, if you'd given up on it, in the past.
Desperately Seeking Search Engine Marketing Standards
A new effort is underway to establish standards for the search engine marketing industry. However, different philosophies among marketers and a lack of guidance from the search engines themselves make this a difficult challenge.
Congratulations! You're A Search Engine Marketer!
The label "search engine optimization" no longer seems to cover the work that search engine promotion experts perform. Perhaps it is time to let "search engine marketing" become the more inclusive term.
Searching The AOL Time Warner Way
AOL Time Warner has positioned Netscape Search to be the "official" search engine for sites in its network, giving Netscape Search a new lease on life. There's one exception: AOL Search continues to play its unique role in serving AOL users.
Yahoo Hits Hard At MSN
No one doubts that Yahoo is one of the web's most popular portals. However, unlike its major rivals MSN and AOL, Yahoo has no "browser advantage" to drive traffic to its web site, a weakness that the new "Yahoo Essentials" program for Internet Explorer aims to correct.
Web Spiders List Planned
Search engine spiders and crawlers can skew page view statistics, which means that advertisers might pay for impressions that human beings never see. To solve this, the Interactive Advertising Bureau is now offering a list of robotic visitors.
New At Google: More File Types, Thumbnail Images For Some, & Webmaster Help
Google adds listings for Microsoft Word, Excel and PowerPoint and other non-HTML files, tests new "Page Snapshots" images in its listings for some users, and provides new help for web site owners about getting listed.
Is AltaVista's Stale Index The Last Blow?
The news that AltaVista hasn't updated its listings for several months is yet another PR black eye for the service and is perhaps the final straw for what users the service still retains.
Excite Closes NewsTracker, Search Voyeur
Excite is closing its NewsTracker news search service this month, while its Search Voyeur display that showed what people were searching for at Excite closed last month. Fortunately, there are plenty of alternative resources like these, offered by others.
From the December 2001 Issue
- Search Engine Marketing: You Like It, You Really Like It!
Readers like Danny Sullivan's suggestion last month about using the term "search engine marketing" rather than "search engine optimization" to cover the wide range of activities that involve obtaining traffic from search engines.
- Going Beyond HTML Raises Security Concerns With Google
Now that Google is indexing a wide range of document types beyond HTML and plain text formats, potential security concerns are cropping up, both for searchers and webmasters.
- Lycos To Charge For Search? Well, Not Really...
Lycos doesn't really plan to sell search subscriptions to consumers. Instead, it hopes to raise revenue from search the old fashioned way -- via webmasters.
- LookSmart Adds Paid Listings Option For Small Businesses
A new program from LookSmart has made it possible for small businesses and others with low publicity budgets to get listed within the paid placement area of its search results.
- New Google Toolbar Lets Users Rate Pages
A new version of the Google toolbar now in beta testing sports a new look -- happy and sad faces that let toolbar users rate web pages.
- Yahoo Expands Paid Placement Listings
Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. Searchers need not be concerned that Yahoo is somehow selling out through the deal.
- Lycos Inducts The First Lycos Elite List
Forget the "50 Best Dressed People," the "25 Most Hunkiest Men" and other popularity lists. Lycos has weighed in with a new list based on search popularity: "The Lycos 50 Elite."
For later dates, please see this page.
The Original Search Marketing Event is Back!
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